Advertising – Page 38

Will 2009 Uncover Price Fixing On the Backs of Texting Teens?

December 31, 2008 by Amy Jussel 13 Comments

I don’t know about you, but this week's NYTimes article "What Carriers Aren't Eager to Tell You About Texting" written by local SJSU professor Randall Stross has me wanting to text him an emoticon smooch for his ‘lift and reveal’ article peeling back the Wizard of Oz curtain on mobile carrier costs, profit margins and taking advantage of youth habits to … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Shaping Youth, Viral & Buzz Media Tagged With: anti-trust, AT&T, bundled package, carrier costs, cellphone bills, cellphones, congress, CTIA, Digital Domain, Gartner Group, Herb Kohl, increase, lawsuits, low bandwidth, mobile devices, Mobile Youth, Mr. Kohl, New-York-Times-, operating costs, price-fixing, pricing, Professor Randy Stross, Randall Stross, Senator Herb Kohl, short message service, SJSU, SMS, Sprint, Srinivasan Keshav, T-Mobile, Teen-texting, Text Messaging, texting, texting costs, the Wireless Association, unfair and deceptive practices, unfair pricing, Verizon, what carriers aren't eager to tell you about texting, Wireless

Using Matching Funds Marketing Tactics: A Win-Win For Kids

December 30, 2008 by Amy Jussel 1 Comment

Ok mathletes and marketing mavens...when does $125=$250? The economy’s in the tank, and I want every penny leveraged to the max, so it makes sense that I’d wait until the 'best year-end deal' to gift to my favorite orgs using matching funds before Jan. 1. Since I literally received an EASTER toy catalog promo the day after Christmas (ack!) I’ve decided … [Read more...]

Filed Under: Advertising, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: 2 for 1, CCFC, cellphones, changing the present, Commercialization of Childhood, Dizzywood, double your money, economics, Elf-Island, fast food marketing, getting to yes, Harvard Program on Negotiation, Kids, limited time offer, marketing tactics, matching funds, MEF, microfunding, more for the money, negotiation, nonprofits, parenting, PON, princesses, teens, toy industry, tweens, unlimited texting, Weary parents, year end appeals, Zookazoo

Top 20 Youth Marketing Bloggers: Shaping Youth Is One of ‘Em!

December 3, 2008 by Amy Jussel 4 Comments

Just when you thought I’d stay on topic and wrap up our ‘All Things Girl’ week I’m zinging one more post in a different direction (humor me, it’s the holidays, time to give and forgive!) MobileYouth.org has been delving into youth culture long before it became a buzz word, from neuropsychology and social media trendtracking, to behavior and … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Shaping Youth Tagged With: Alex Steed, barking robot, Cerado ventana, Dave Davison, Digital, Grazr, mediasnackers, millennial marketing, millennials, mobile, mobileYouth, new media, Students, teenlab, ventana cerado, youth, Youth Media Reporter, youth-marketing, Youth-Media, YPulse

Smart Girls At the Party.TV: Interview with SNL’s Amy Poehler

December 2, 2008 by Amy Jussel 16 Comments

With eight seasons of Saturday Night Live under her belt, I automatically thought SNL actress Amy Poehler's new digital TV series would be a spoof or a sketch by the screenshot alone! I mean, c'mon, as a name generation branding gal, somehow seeing Smart Girls + Party + Barbie in one princess-pop logo was almost too much to bear. My bad... Amy Poelher's intent is to … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: All Things Girl, Amy Poehler, Amy-Jussel, Axe, Barbie, Barbie Girls, Be Bratz, Bratz, Danica McKellar, digital TV, Dove, EcoMall, empowerment, Fem2.0, feminist, girl power, girls, Hollywood, identity, indie, Kids, Kiss My Math, Marianne Schnall, Math Doesn't Suck, Mattel, MGA, On Network, positive media, preteen, preteens, Saturday Night Live, self-esteem, self-worth, smart girls, Smart Girls at the Party, smart is the new cool, SNL, Unilever

The Girl Effect: A World Changing Media Message

November 26, 2008 by Amy Jussel 30 Comments

Shaping Youth’s All Things Girl Series concludes with a two-parter on The Girl Effect, beginning with this powerful media using kinetic type in motion and piano to amplify and implore action with the same cut through the clutter poignancy that Dove’s Onslaught video used jarring visuals as a media montage. Can we still use simple WORDS and music to emote in a visual culture … [Read more...]