Branding & Consumerism

Raising Authentic Girls: Rachel Simmons’ “Be You! The Real Girl Tour”

August 31, 2010 by Amy Jussel 7 Comments

August 31, 2010 “Be you!” Riiiiight. In a media environment that cynically exploits how to act, what to wear, why to buy and who to be, girls are repeatedly told to "be themselves." GirlsHealth has a perky “Be healthy. Be happy. Be You. Be Beautiful” site. Girls Inc is “inspiring girls to be strong, smart and bold.” Jess Weiner is "Creating A Nation of Confident … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Amy-Jussel, assertive girls, authenticity, automatic thoughts, Back to school, bad girls, Be You!, Be You! The Real Girl Tour, be yourself, bullying, cliques, confident girls, Curse of the Good Girl, Daughters, digital drama, Drama Queen, emotional intelligence, Facing Criticism, female aggression, females, frenemies, girl culture, Girl Tips, girl-empowerment, girls, girls health, girls inc., Girls Leadership Institute, GLI, Good Girls, Gossip Girl, inner voice, Jess Weiner, Kids, kids coping skills, mean girls, Odd Girl Out, overachievers, parenting, perfection, popularity, power moms, preteen, puberty, Queen Bees and Wannabes, Rachel Simmons, real girls, relationships, Respect Rx, Role Modeling Resiliency, Rosalind Wiseman, self-esteem, self-talk, self-worth, social schoolyard, socioemotional health, supergirls

Healthy Youth Media Act Pt 2: Can Change Be Legislated? (interview)

July 21, 2010 by Amy Jussel 9 Comments

July 21, 2010 Can you hear the drumbeat, Hollywood? It’s getting louder. Girl advocates like Jessica Lawrence head to Capitol Hill to discuss H.R. 4925 tomorrow to share firsthand data about how depictions of women and girls in the media affect youth health and are landing sideways. Small business entities like Melissa Wardy of Wisconsin based PigtailPals has devoted an … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: alcopops, All Things Girl, America the Beautiful, American Apparel, APA, APA Task force, appearance cues, Be the voice for girls, beauty myth, beyonce, boy toys, boys into monsters, Bratz, Capitol Hill, consumer advocacy, corporate pedophilia, dereon divas, dieting, eating-disorders, fashion-beauty-industry-expectations, FCC, FTC, Geena Davis Institute, Gender, gender equity, girl scouts, Girl Scouts of San Gorgonio Council, girls inc., GLI, GSA, GSUSA, H.R. 4925, harm of early sexualization, Healthy Media Youth Act, HGHW, hottie factor, HR4925, Huge, Jessica Lawrence, Lyn Mikel-Brown, meat marketing, media-literacy, Melissa Wardy, NCWO, obectification, Oct 22, Packaging-Boyhood, Packaging-Girlhood, parenting girls, PigTail Pals, Pink Think, plastic surgery, Pop culture impact on kids, preteens, raising girls, redefining girly, self-worth, Sesame Streetwalkers, sexism, sexist ads, Sexualization, Shelley Moore Capito, Single Ladies, So Sexy So Soon, SPARK! summit, sparksummit, support healthy media images for girls, surviving media morass, Tammy Baldwin, Tinkerbell, Wisconsin, Youth-advocacy

Steamed About Sexualization? Healthy Media for Youth Act Now!

July 14, 2010 by Amy Jussel 22 Comments

July 12-16, 2010: Healthy Media for Youth week! Fed up with “boy chasin’ bed swappin’ lip-lickin’ hottie-hoochie booty-bouncin’ appearance-is-everything” cues comin’ at your girls? Yah, so are we. It’s damaging, destructive, and fouling up a healthy sense of sexuality and self-worth as girls are objectified and ‘sold’ a bill of goods about behaviors, bodies, and what … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Actionist Network, Actionists, adolescent body image, Adonis-Complex, APA, APA task force sexualization girls, beauty myth, body-positive, buffed boy, CDC, Confidence Community, congressional hearings, Congresswoman Tammy Baldwin, depiction of females in media, dieting children, diversity, Dove, Dove Self Esteem Fund, eating-disorders, EDC, education, fashion-beauty-industry-expectations, FCC, female characters, FTC, Geena-Davis, gender equity, Girl Scout Research Institute, girl scouts, girls-self-worth, GSA, H.R. 4925, Healthy Media Youth Act, hot chicks eating burgers, hottie, HR 4925, hyper-sexualizing, Jean Kilbourne, Jessica Lawrence, Killing Us Softly 4, legislation, Male-Body-Image, media influence, Media messages, Media-as-super-peer, Media-Education-Foundation, media-literacy, MEF, Melissa Wardy, obsession with weight, Oct 22, Packaging-Girlhood, preteen-health, Promoting Healthy Media Images, raising healthy kids in a sexualized media world, role models kids, sexuality, Sexualization, sexualization girls, sixpack abs, So Sexy So Soon, SPARK, sparksummit, thinspiration, unhealthy relationships, weight loss, women and girls, women and girls in the media, Youth-advocacy

Media Vamping: Twilight Talking Points, Bite Me Brouhaha

July 9, 2010 by Amy Jussel 11 Comments

July 9, 2010 “There’s an obsession among many teens today for all things vampire, and it looks like the craze is now leaving a mark…literally.” So goes the opener for CBS News Early Morning Show this week titled “Teen Twilight Trend: Love Bites”…Coupla things here: First, in our media-hyped culture of ‘three makes a trend’ I’d like to lob the powerball question into the “who … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: addiction, AIDS, blood swapping, CDC Dating Violence, Center for Media and Childrens health, children, CMCH, copycat media, dating violence, Dr. Michael Rich, Eclipse, education, educators, gender equity, girls-self-worth, GLI, health, how to talk to girls, Love Bites, media-literacy, messages of new moon, New Moon, objectification, obsession, OCD-Obsessive Cullen Disorder, Parenting-Teens, possession, preteen-self-esteem, Rachel Simmons, relational aggression, romantic notions, self-destructive behavior, Stefanie Meyer, stephenie meyer, teen bites, Teen Twilight Trend, teenage girls, TwiHards, Twilight, Twilight activity plan, Twilight Fan(g)s, Twilight Moms, Twilight study guide, Understanding Teens, vampire bites, Vanessa-VanPetten

COPPA: Children’s Online Privacy Protection Act Filing

July 1, 2010 by Amy Jussel 6 Comments

July 1, 2010 For those mumbling, "COPPA schmoppa, there goes Amy into policy wonk land, please translate media jargon into usable tidbits" I'll offer a few primers... What is COPPA? Why do we need it? (see DigitalAds.org for an interactive show-n-tell which all ages can grok for an 'aha' moment on food and beverage marketing targeting kids in the digital age) Who are … [Read more...]