Branding & Consumerism Archives - Page 26 of 75

G-Force: Can Guinea Pigs Help Kids Get Active? Humana Hopes So!

June 12, 2009 by Amy Jussel 14 Comments

June 12, 2009 Just finished a phone interview with some of the Humana Games for Health team to see if their new free game called OPS (Operation Planet Savers) passed the sniff test of 'goodwashing' in their Disney dealings to promote the upcoming G-Force movie coming out next month as a Jerry Bruckheimer first in the 3D big screen. “OPS” is aimed at launching kids into … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Interactive Games, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Viral & Buzz Media Tagged With: 3D animation, active kids, active lifestyle, Add new tag, CDC, COPPA, diabetes, Disney, Disneynature, EARTH, EIU, Environment, field day, fitness, G-Force, gadgets, game developers, gaming for good, get kids moving, gizmos, green, ground attack, Guinea pigs, Hg4H, HopeLab, Horsepower Challenge, humana, Humana Games for Health, HumanaGames, Jerry Bruckheimer, Kids health, NCLI Act, old school, online to offline, Operation Planet Savers, OPS, outdoor play, Playnormous, races, relays, secret agent, sedentary lifestyles, serious-games, spy games, spykids, training missions, Unplug Your Kids, Verb Yellowball, video games

Graduation: From What To What? Media Moments Of Expectation

June 10, 2009 by Amy Jussel 8 Comments

June 10, 2009 Yesterday my daughter ‘graduated’ from eighth grade, and I found myself marveling at the whole commencement falderal as being a bit surreal... It was lovely, in a 'life event' kind of way, but with a rented performing arts center stage, anxious kids wanting things to be 'perfect,' parents whooping and hollering and fist-pumping as junior walked across stage and … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: 15 actions to support 15 year olds, 8th grade, @15 initiative, @15.com, affluenza, age compression, Ashoka Youth Venture, Best Buy, Buy Buy Baby, Consuming kids, consumption, Don Tapscott, graduation, Grown Up Digital, hold the applause, KGOY, media influence, media portrayal, myth, myth busting, Packaging-Girlhood, parenting, parents behaving badly, philanthropy, reality, Secret Life, sparks, Teen Voice 2009, teens, what'd you get?, youth service, YPulse

Nature Rocks: Reconnecting Families With Nature

June 5, 2009 by Amy Jussel 15 Comments

June 5, 2009 It's World Environment Day...where you can Twitter for Trees, and 'green your routine' and engage in all kinds of green media pursuits and still miss the meaning of getting kids OUTSIDE... As one of my heroes, Last Child in the Woods author Richard Louv said, “We have an entire generation of ecokids that can “click for a cause” but still not know what poison ivy … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Amy-Jussel, Conservation International, Dizzywood, eco literacy, Eco-Childs-Play, Elf-Island, Environment, Get 'Em Outside, green, healthy, Healthy-Kids, Last Child in the Woods, Let the Kids Be, media influence, Nature Rocks, Nature-Deficit-Disorder, NCLI, NCLI Act, outdoor adventure, outdoors, planet, Premise Marketing, reconnecting with nature, Richard-Louv, staycation, teens, The Nature Conservancy, totally wired, tree planting, Unplug Your Kids, youth-marketing, YPulse

SmartyCard: Summer Screen Time For The Quiz Whiz

June 3, 2009 by Amy Jussel 16 Comments

June 2, 2009 Been at Ypulse all day with updates to come, so here's part two in the SmartyCard series! Message for summer study time? Save a tree, ditch the workbooks! Without fail, every year I tossed one of those hefty 'grade level' workbooks into my Costco cart for home-study hopes...And every year I shake my head as I tear out the few used pages in order to gift it to … [Read more...]

Filed Under: Branding & Consumerism, Emerging trends & STEM, Interactive Games, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: academic fundamentals, Academics, brainiacs, children, core curriculum, Cramster, Digital playground, Doing School, earn points, education, grade 3-6, learn and earn, learning, memorization, Mobile Prep, Points for goods, quizzes, rote learning, SmartyCard, Stressed Out Students, Summer, summer school, summer slide, Summer Study, teachers, virtual goods, Virtual-Worlds, Workbooks

SmartyCard’s Summer Challenge With Scholastic: Heads Up for Fall!

May 28, 2009 by Amy Jussel 18 Comments

May 28, 2009 I was just about to post an in-depth review and analysis of the merits and watch-worthy aspects of the new SmartyCard.com "learn and earn" kids' program for 3rd-6th graders, when I received this sidewinder about their brand new alliance with Scholastic’s Summer reading challenge. I know, I know, this news is supposed to be a GOOD thing from a "halo effect" mass … [Read more...]