The name alone is a winner. “Parents For Ethical Marketing.” It’s universal, inclusive, and makes my name generation synapses smile (metaphorically, grammarians; hold the e-mails). When PEM founder Lisa Ray (formerly of the incisive, razor-sharp blog, Two Knives) approached me about her desire to start an organization to encourage corporate ethics in … [Read more...]
Your turn to sound off if you’d like to join me (and 173 other orgs and commenters at last count) to reinforce the notion that embedded advertising (product placement) does not belong in young children’s programming. Shaping Youth was one of the initial 23 orgs onboard this coalition addressing the FCC, which I've written about exhaustively many a … [Read more...]
That’s my official FCC filing at left, (squeaked in under the deadline today, explained why later) which emphatically states kids should be OFF LIMITS to embedded ads designed to bypass the Tivo tactics of wise wee ones who blip through traditional commercials to get back to their favorite show unscathed. I've written about this a lot before, vetting thoughts about … [Read more...]
Calling all kids, moms-to-be and women like me who eat fish a lot: Since we’re evidently more at risk than others from harm due to mercury ingestion and fish consumption, there’s now a cool little cellphone calculator to check before you chomp. GotMercury.mobi is an “on the go” extension of the GotMercury.org web site which I wrote about in this … [Read more...]
November 13, 2008: Be there for the Kids Online: Balancing Fun and Safety Unconference! A few years back when I heard the geek/chic term “UnConference” I immediately thought it must be a “virtual” happening instead of a fly-in to reduce one’s carbon footprint. (shows you how I roll) Then I shrugged, “maybe it’s an … [Read more...]
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