Media Literacy – Page 42

ALLY Awards: Architects of Change Amidst Brands: Tween Town Hall

March 12, 2010 by Amy Jussel 2 Comments

March 12, 2010 Today I soared through my first ever Virgin Airlines’ experience bemused by two giddy tween girls excitedly chirping to their mom about the pink and purple “mood lighting” befitting a nightclub and the free WiFi and touchscreen inflight services, as she flashed me one of those, “Where do these girls hear this stuff?” mutual-mama looks. I wanted to ask if they … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: Alice in Wonderland, ALLY Awards, AllyKatzz, architects of change, celebrities, change the world, Code Blue Reviving a Generation, commercialism, D23, Debby Ryan, denim messaging, Denise Restauri, Disney, fashion, Fashionistas, green youth movement, GYM, hipster, Juicy Couture, make a difference, Maria Shriver, pink, purple, social change, Teens Turning Green, Tween Town Hall, tweens, Vinylmation, Virgin Airlines, Wii Super MonkeyBall

“Mouse Inc?” Disney Bullies Small & Mighty CCFC From Home?

March 10, 2010 by Amy Jussel 14 Comments

March 10, 2010 I bought and watched Academy Award nominee Food Inc. last night, the riveting documentary on corporate pressures leaning hard on farmers that’s nothing short of mafia-style thuggery for compliance and adherence to industrial machinations. Looks to me like we’ve got a similar scenario with Disney strong-arming the powers that be to silence and oust tiny but … [Read more...]

Filed Under: Advertising, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Shaping Youth Tagged With: AAP, advocacy, Baby Einstein, baby media, baby videos, banished, Brainy Baby, bullying, Campaign for a Commercial Free Childhood, CCFC, children, Children's group loses its lease, commercialization, consumer protection, Consuming kids, consumption, corporate ad creep, corporate raiders, corporate responsibility, democracy, Disney, disney refunds, Dr. Alvin F. Poussaint, DVD, emotional health, ethical marketing, Food Inc., free speech, FTC, Harvard, heroes, Hippety Hopper, JBCC, Josh Golin, Judge Baker Center, Kids, litigation, mafia maneuvers, media watchdogs, mental health, mouse house, NYT, profiteering, scrutiny, sheroes, SLJ, small and mighty, strong arming, Susan Linn, Third Sector New England, UCR Study

Girl World Tour Meets Tween Town Hall to Speak Up & Share: Mar 13

March 5, 2010 by Amy Jussel 5 Comments

March 5, 2010 What's on the minds of tween girls' today? We're about to find out next Saturday at the Tween Girl Town Hall as 150 girls age 8-14 clamor for FREE swag bags and freebie finds from sponsors eager to hear their points of view. Hosted by marketing consultancy and tween social networking site AllyKatzz.com, creator of the inaugural Tween Summit (photo gallery … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: ALLY Awards, AllyKatzz, brandwashing, CertifiKAT, Code Blue, Denise Restauri, Disney Nature, Dove Go Fresh, eco car team, Girl World Tour, green, Hang Proud, Jess Weiner, Kids Are Heroes, Kids Helping Kids, Kids Who Care, marketing research, Mobile Youth, Netsmartz, NSTeens, Pink Locker Society, preteens, Rosalind Wiseman, SciGirls, self-worth, Sexualization & Body Image, She's geeky, Shell Oil eco marathon, ShopGirls, Spare Some Change, STEM, Tea Party Angels, tween summit, Tween Town Hall, tweens, tweenwashing, UCLA, youth homeless, Youth Marketing Mashup, YPulse-National-Mashup

Olympic Life Lessons: Go For Your Personal Gold

March 2, 2010 by Amy Jussel 3 Comments

March 2, 2010 Do you miss the Olympics already? I know I do, as it’s one of the rare times I tune in to the tube regularly to witness the spectacle, the quests, the rivalries and glitches that define drama in life’s own reality TV show...I mean, really. You can’t get more ‘central casting’ than this… ...Wholesome looking athletes, intriguing back-story baggage, triumphant … [Read more...]

Filed Under: Emerging trends & STEM, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: agony of defeat, athletes, athletics, Beijing-Olympics, bobsled, camaraderie, ceremony, champion, coaching, competition, coping skills, Dara-Torres, female athlete, figure skating, glitch games, gold medal, ice, Jussels, Kids, Kids health, Lia-Neal, life lessons, luge, media-literacy, Ohno, Olympic athletes, Olympic Games, Olympic gold, Olympic Training Facility, Olympic-hopefuls, Olympics 2010, personal best, personal trainer, resilience, snow, social-media, spectactor sports, sponsors, sports, team player, TeamUSA, teens, thrill of victory, Top 10 Memorable Moments, training, tweens, twitter journalism, Vancouver, volleyball, winners, Winter Olympics 2010, women, women talk sports, youth

CoLABoratory of Creativity: Program for the Future 2010

March 1, 2010 by Amy Jussel 3 Comments

March 1, 2010 Once upon a time, I spent 25+ years as a creative director at virtual agency: Copy/Concepts. Collaboration came very naturally to me, as we all divvied up our specialty areas and functioned as one global brain with seamlessness and ease. Now as a nonprofit? Not so much. The nonprofit world is new to me, with all kinds of new fiefdoms to learn, toes to step on … [Read more...]