People Shaping Youth

Harry Potter Alliance: Using Pop Culture Pervasiveness Positively

July 17, 2011 by Amy Jussel 1 Comment

July 17, 2011 No, I haven’t seen the Harry Potter grand finale yet.Yes, it’s been covered from every angle, dominating Twitter streams, Facebook status lines and yielding the largest weekend box office on record with one out of four tickets sold going ka-ching for the wizard boy.And maybe it'll be worthy of the 3D hyped up media zeal, but like the Twilight series or any other … [Read more...]

Filed Under: Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: Amy-Jussel, Andrew Slack, blockbuster movies, change agents, changing the channel of influence, Climate Crisis Horcrux, Darkness of Darfur, digital activism, Dumbledore's Army, fandom, Gen Y, Harry and the Potters, Harry Potter Alliance, Harry Potter and the Deathly Hallows, have fun do good, Helping Haiti Heal, HP Alliance.org, HPA, HPAlliance, human rights, inspiring minds, JK Rowling, JK Rowling's Radiohead moment, kids-media, largest weekend boxoffice, Leaky Con 2011, make a difference, Media-Influence-Kids, media-literacy, Mobilizing Youth, Pottermore, Quidditch, reach and teach, send out a howler, social change, social justice, social media activism, social media mobilization, spark change, summer hit movies, teaching moments, The weapon we have is love, Twilight saga, world changing

Man Down? Girl Up, Rihanna. Own Your Influence.

June 6, 2011 by Amy Jussel 12 Comments

June 6, 2011 We interrupt our positive picks programming to hand over a pail and a scrub brush so parents can prep for the latest mop up of "young and the RECKLESS"... This week in Rihanna Redux, she's once again baiting outrage by splattering revenge fantasies around the interwebs with ambient buzz in Rihanna's new "Man Down" video about a woman who shoots and kills her … [Read more...]

Filed Under: Branding & Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, People Shaping Youth, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: Amy-Jussel, Baiting Outrage, BET, Center for Media and Childrens health, children media violence, dating violence, do no harm, domestic violence, DV, Elin Waldal, Hollywood health, Industry Ears, Kanye Monster, KFF.org, Love is not abuse, Love is respect, Love the way you lie, Man Down, media influencers, MTV Movie Awards, music influencers, National Domestic Violence Hotline, NDVH, Pop-Culture, pop-culture-icons, PTC, rape crisis, Reese Witherspoon, Rihanna, Rihanna Eminem, Safe Youth, sexual assault, TDV, teen dating violence, teens, Tornado Warning, violence

Project Raceway? “ShopGirls” Create Their Own Eco-Marathon Reality

April 12, 2011 by Amy Jussel 18 Comments

Update Apr. 7, 2015 Now this is what I'm talking about! Our hometown entrepreneurial hub for startups, Draper University is 'going Hollywood' next week as ABC begins filming a new 'reality TV' series called "Startup U" to capture the challenging environs of Silicon Valley dreamers and doers out to achieve their concept to completion ideation. Now..."What If" this series were to … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: All Things Girl, all-girl teen team, Amy-Jussel, Brain Cake, corporate sponsorship, CTE, diesel vehicles, energy-drinks, Engineer Girl, female racecar drivers, fuel efficiency, Geena Davis Institute, gender equity, Granite Falls High School, green cars, Houston eco-marathon, Iron Maiden prototype car, Kiss My Math, Math Doesn't Suck, Michael Werner, physics, racecars, Reality Bites Back, reality shows, Reality TV, She's geeky, Shell Eco Marathon, ShopGirls, STEM, Tesla Motors, The Shop Girls, WISE, women in engineering, Women in Technology

Spring Break Sanctuary: Ideas To Celebrate Screen Free Week

March 23, 2011 by Amy Jussel 12 Comments

May 6, 2015 This year, "Screen Free Week" has been hardest on me for work related immediacy, as Twitter and 'livestreaming' events have made me feel like Gumby with people pinging and pushing their content under my nose to 'Please help! Look! See! Write about this worthy cause!' Even though Screen Free Week is flexibly interpreted as a customizable mindfulness exercise, I … [Read more...]

Filed Under: Consumerism, Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: Alone Together, Amy-Jussel, Campaign for a Commercial Free Childhood, CCFC, Digital Detox, digital drama, digital-natives, Earth Hour, family time, Get 'Em Outside, Going dark, GreenHour, healthy media consumption, human connection, information overload, Kids health, life balance, Media management, Media Unplugged, media-literacy, Middle School unplugged, multitasking, National Day of Unplugging, Nature deficit disorcer, Nature-Deficit-Disorder, NCLI, Nick News, No-Child-Left-Inside, nurture, reshaping habits, Richard-Louv, Screen free challenge, Screen Free Week, Sherry Turkle, Shutting Down, social-media, spring break sanctuary, Susan Linn, technology, texting, totally wired, TV Turnoff Week, Unplug Your Kids, unplugged, week without technology, wired worlds

Recap of White House Conf on Bullying Prevention, Pt.1

March 18, 2011 by Amy Jussel 7 Comments

Mar. 17, 2011 Unplugging for a day is a respite, but being gone for a week amidst news of tsunami disasters and first ever media moments like the March 10 White House Conference on Bullying Prevention plunged me into perpetual ‘catch up’ mode…Toss in this week’s March 16 FTC Privacy Hearings on Do Not Track policies and datamining behavioral profiles (see key quotes from … [Read more...]