Product Placement

P.A.C.K. Week (Pack Assorted Colors for Kids) is ReBranded

September 22, 2008 by Amy Jussel 7 Comments

Hands up if you’ve heard that TODAY is “pack purple day” to load lunchboxes with fresh blueberries, grapes, raisins, etc.? Um, yah, I thought not. Last year the "5-a-day" folks (now More Matters) launched a fun lil' marketing gimmick called P.A.C.K. week to color-code fruits and veggies, in an effort to raise awareness and consumption at school. So why … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: 5 a day, 5 a day the color way, 6 food mistakes parents make, CAFF, CDC, childrens health, Cuesa.org, dips and veggies, eat your colors, family farmers, family farming, farm bill, farmers markets, Food Champs, fresh produce, fruits and veggies, growers collaborative, health education, kids nutrition, local produce, love your veggies, More Matters, nutrients, nutrition education, organic food, PACK Week, PBH, PCFMA, PFK, PMA, Produce better health, produce for kids, September fruits and veggies, sustainable agriculture, there's a rainbow on my plate, vegetarian kids, vitamins, welchs grape juice, wellness

CCFC Successfully Knocks Sense Into Scholastic Re: Bratz Books

September 17, 2008 by Amy Jussel 5 Comments

As an anti-censorship media maven, I’m always reticent about ‘book bans’ of any sort, except when they’ve devolved into sexualized slop like Bratz diva doll toxic commercialism with mind-numbingly vapid, unhealthy behavioral "bratitude" and streetwalker style objectification. I far prefer the commercial free book fairs sans media tie-ins (here's how … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: activism, book bans, Book Fairs, branding, Bratz, Bratz book fairs, CCFC, commercialism, corporate responsibility, dads and daughters, girls self esteem, hasbro pussycat dolls, Marketing in schools, objectification, Packaging-Girlhood, parent mobilization, preteen-health, Scholastic, sexualization of children, Susan Linn, toxic media, unethical marketing

Get Greens For Your School: Free Idea Hamster Here to Help

September 12, 2008 by Amy Jussel 10 Comments

Free ideas for the asking, folks! It’s not every day you see me donating brain time for a grant tied in with corporate sponsorship, as I can smell a wellness PR ploy a mile away…but the Love Your Veggies grants are not exactly akin to "School Sit-ups Sponsored by Soda and Snacks" or McDonalds pushing apples and milk and clowns hawking fitness assemblies, (or as … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: Amy-Jussel, branding, cancer prevention, CCFC, childrens health, commercialism in schools, dips and veggies, farmers markets, fresh produce, fruits and vegetables, Hidden Valley Ranch, idea hamster, junk food in schools, K-6 schools wellness, kids greens, kids-fitness, love your veggies, LoveYourVeggiesGrant, More Matters, nutrition grants, obesity prevention, PBH, preteen-health, Produce better health, ranch dressing, RWJF, salad bar, salad dressing dips, school lunch, School Nutrition Association, school wellness programs, USDA guidelines, veggies

HFCS Corn Wars: A Surprise That’s Far from Sweet

September 8, 2008 by Amy Jussel 13 Comments

“Mom, go to SweetSurprise.com right now!” yelled my daughter in an urgent commando bark. Before I could even protest her lousy timing, I got a “NOW! I’m not kidding! GO! GO!” she shouted at me like a drill sergeant. Sheesh. Well, when she’s right, she’s right. Turns out ABC Family was running not one, not two, but EIGHT rotations of … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: Amy-Jussel, Appetite for Profit, artifical additives, biochem, chem cuisine, Consumerist, Corn Refiners Assoc., corn syrup, CSPI, Diabetes Action Team, FDA, food law profs, Food Politics, Health Commentary, HFCS, HFCS dangers, HFCS Food Supply, HFCS junk food science, HFCS myths, High fructose corn syrup, junk-food, Marion Nestle, Mayo Clinic, Michael Pollan, Michele Simon, natural, organics, processed food, Public Citizen, Rebecca Scritchfield, Rudd Center, Sweet Surprise, Washington Post Kids Obesity Series, What to Eat, Yale

MultiTasking for Studious Souls: Flashcards, Mobile, & More

August 7, 2008 by Amy Jussel 7 Comments

If e-mail and IM is giving way to mobile minutes and 'texting teens' in your house (er, maybe just mine!) take heart, there are a gazillion NEW mobile uses and start-ups that are watch-worthy. As this article in Read-Write-Web conveys, and my own mobile media moments gleaned from the Ypulse mashup ascribe, there's so much shifting to mobile focus it's hard to keep up. … [Read more...]