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Marketing Tactics Undermine Parent Authority: Moms Not Lovin It.org

July 8, 2013 by Amy Jussel Leave a Comment

July 8, 2013 Update: Join the #MomsNotLovinIt Twitter chat about McDonalds and other fast food giants specifically targeting kids of color, and the new study in Journal of American Medical Assn on Hispanic/pediatric media exposure and the impact on children's health! May 10, 2013 Out of sight, out of mind? Hardly. As a proud participant in the Mother’s Day “Mom’s Not … [Read more...]

Filed Under: Nutrition & Wellness Tagged With: #MomsNotLovinIt, corporate ethics, diabetes prevention, fast food marketing, food industry, food marketing kids, Hispanic obesity, junk food in schools, junk-food, Kids health, kids nutrition, Latino Outreach, McDonalds, Moms Not Lovin It, profit over public health, Stop Corporate Abuse, targeting kids of color, youth-marketing

Brave Girls Want: Change. That’s Not Merida, Disney. Be Brave and Fix It

May 23, 2013 by Amy Jussel 4 Comments

June 11, 2013 Update: Brave Girls Want.com is now live! Use the hashtag #BraveGirlsWant on Twitter and “like” the new Facebook site to add your voice and views on the impact of media and marketing messaging so we can all help corporations envision (and create!) a healthier worldview for girls. From the new Brave Girls Want.com site positioning statement: “We are here to ask … [Read more...]

Filed Under: Stereotypes & Diversity Tagged With: A Mighty Girl, Amy-Jussel, beauty ideal, brain plasticity, Brave, Brave Girls Want, Brenda Chapman, child development, childrens health, Cinderella Ate My Daughter, Disney-Princesses, Dr Jennifer Shewmaker, gender stereotypes, Girls CEO Connection, girls self esteem, Keep Merida Brave, merchandising, Merida petition, Packaging-Girlhood, parenting girls, Princess Free Zone, princesses, redefining girly, sexualized dolls, Shaping Youth, That's Not Merida, Toward the Stars, toy industry, Vapid Values

Beyond Merida: Toy Industry Complicity in Marketing Vapid Values

May 6, 2013 by Amy Jussel Leave a Comment

Update May 11, 2015 Could the caped crusader cavalry be coming in the form of sheroes and indie offerings like IAmElemental and Roominate and Lottie Dolls? Sure hope so! If you need a bit of joy juice, here's a glimpse of some positive progress with brands avenging gender stereotypes in the toy aisle. And here's an overview of 'where we are now'...Two short videos I created for … [Read more...]

Filed Under: Sexualization & Body Image Tagged With: American Girl, Amy-Jussel, APA report early sexualization, beauty ideal, Brave, Brave Girls Want, Consuming kids, Disney-Princesses, Gender, gender and media portrayals, Lego, Mattel, Merida, Merida makeover, redefining girly, Sexualization, sheroes, So Sexy So Soon, spark change, stereotypes-girls, toy industry

Youth Aids Day: First Gen Who’ve Never Known a World Without HIV

April 10, 2013 by Amy Jussel Leave a Comment

Nov. 25, 2015 Update World Aids Day is coming up Dec. 1st, and Durex is promoting the creation of a "condom emoji" to be used via social media to shorthand safety messages for public health. April 10, 2013 “I’m a virgin! I’m not gay. I don’t use drugs! I’ve never had sex, none of this applies to me.” These are the kinds of responses and misinformation both teens and their … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: Advocates-for-youth, AIDS, AIDS Awareness, AIDS-free generation, Campaign to End AIDS, comprehensive sex ed, First National Youth HIV AIDS Awareness Day, Get Yourself Tested, GYT, HIV, HIV positive, HIV/AIDS Awareness, Kaiser educational theater, Kaiser Permanente sex ed, LGBTQ, NYHAAD, Red Pump Project, reproductive rights, Secrets, Sex education, sex-education-teens, sexual assault, sexual-health-teens, sexuality, STDs, STDS/HIV-exposure, Victim blaming, youth, Youth Aids Day, Youth HIV testing, Youth public health, YTH.org

Victim Blaming, “Asking For It” and Baiting Outrage-On the Radio

February 19, 2013 by Amy Jussel Leave a Comment

Sept. 2, 2016 Update Today's early release of Stanford student/campus rapist Brock Turner (3 months off an already lenient 6 month sentence) prompted this pithy video indictment by Elizabeth Plank on Vox which captures my "Friday feeling" quite well...incredulous and livid. The one in five stat echoing around college campuses everywhere as students start school this … [Read more...]