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SmartyCard’s Summer Challenge With Scholastic: Heads Up for Fall!

May 28, 2009 by Amy Jussel 18 Comments

May 28, 2009 I was just about to post an in-depth review and analysis of the merits and watch-worthy aspects of the new SmartyCard.com "learn and earn" kids' program for 3rd-6th graders, when I received this sidewinder about their brand new alliance with Scholastic’s Summer reading challenge. I know, I know, this news is supposed to be a GOOD thing from a "halo effect" mass … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: ad-creep, Advertising, anti-rewards, backdoor branding, Book Fairs, branding, brandwashing, Bratz, cause marketing, CCFC, childhood, Chris Carvalho, Club-Penguin, commercial free, commercialism, consumption, Dizzywood, education, elementary, Elf-Island, Gazillion, Goodwashing, Ignite Learning, itunes, Kids, kids-media, learn and earn, learning, LearnStar, Lego Universe, MMORPG, motivation, non-book products, nonprofit-cause-marketing, parenting, quizzes, Raising Digital Kids, rewards, Save the Children, Scholastic, Scholastic Summer challenge, schools, Shape Up Scholastic, SmartyCard, summer slide, teachers, TechMama, Trojan Horse, Virtual-Worlds, Webkinz

Celebrity Star Power To Benefit Urban Battlefields

May 24, 2009 by Amy Jussel 6 Comments

May 24, 2009 See this “Tweet” at left? That’s the power of Twitter. Now get this…I’m not even ON Twitter. You heard right. No Twitter account. That means your content can be ‘tweeted’ even if you’re not the one chirping. When I see Twitter’s instantaneous ability to get the word out, whether it’s Sting flying in to perform at Narada Michael Walden’s superstar … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: Age-of-Conversation, americas giving challenge, Beth-Kanter, cambodian orphans, Christopher Rodriguez, concerts, earl klugh, Let the Sunshine In, meditation, memorial day, Narada Michael Walden, Narada Michael Walden Foundation, paralysis, S. Neil Vineberg, social-media, sri chinmoy, Sting, tickets, Twitter, urban battlefields, Vineberg Communications

Susan Boyle’s Encore: A “Memory” For Us All

May 24, 2009 by Amy Jussel 15 Comments

May 24, 2009 Speaking of WorldShapers, as I was researching the 'Twitter updates' on Narada Michael Walden's mega-Memorial Day music fest for Christopher Rodriguez, I ran across Sheryl Brueker's interview with him, and popped over to her 'Twitter" feed to hear the buzz about the star-studded musicians performing... Lo and behold, as I was doing so, I stumbled upon Sheryl's … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: authenticity, Britains Got Talent, Britains So Talented, Christopher Rodriguez, Fan culture, Fan sites, media backlash, Memory, musicians, Narada Michael Walden, Scotland, Sheryl Brueker, singers, Susan Boyle, Susan Boyle Fansites, Susan Boyle Semi-Finalist, Twitter, Viigo, West Lothian, Worldshapers

Glympse: Temporary Geolocation For Free Range Kids?

May 22, 2009 by Amy Jussel 2 Comments

May 22, 2009 Aside from another botched spelling test via corporate branding with the clever name in "Pursuit of Happyness" style, I'd like to hear pros and cons from mobile maniacs, please... Mobile Youth.org? Teen tribes? Safety pros? There's a new phone app to share a ‘Glympse’ of your location for a jiff in real time without any ties, tethers and trackability of other … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: Android phones, Anne Collier, bryan trussell, crowds, free range kids, geekbrief TV, geolocation, Glympse, google latitude, GPS, helicopter parents, iphone, Kids, location finding, loopt, mobile mapping, mobile phones, mobile social safety, netfamilynews, Next-great-thing, phone tethers, privacy invasion, privacy settings, Robert Scoble, scobleizer, social compass, tech gadgets, teens, trends, youth

Women Talk Sports Network: Voices To Be Heard

May 19, 2009 by Amy Jussel 4 Comments

May 19, 2009 In the “Young Runners” post yesterday I glossed over the new Women Talk Sports network and Shaping Youth Correspondent Rebecca Scritchfield’s involvement as one of their cadre of contributing bloggers, because I KNEW this media magic warranted a post and presence all its own. One of our readers yesterday was seeking a hub for encouraging teen girl athletes … [Read more...]