Nov. 5, 2009 New Moon Girl Media had a massive makeover last year giving girls 8 and up a vibrant, social, supportive space to express themselves without being bombarded by pop up ads for diets, hoochie mama fashions and (pre)teen profiteering… I wrote about it extensively here and here and here (the latter being my favorite one, interviewing the girls themselves!) so let's … [Read more...]
A Homeless American Girl Doll: Really, AG? REALLY?
Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, attention and resources to the issue I thought it was pretty cool. I met a couple of people from Virgin Mobile’s Re-Generation campaign at the cause-marketing lunch table at the … [Read more...]
Interview with Amy Jussel on The Girl Revolution
June 3, 2009 While I was at the Ypulse Youth Marketing Mashup, the last two days, this "Interview with Shaping Youth Director" (aka yours truly) posted on The Girl Revolution. Here's (Part One) and (Part Two) which I'm just seeing now...It's very strange being the 'interviewee' rather than the interviewer! It all came about when a student from Philadelphia in Professor … [Read more...]