Packaging Boyhood: What About BOYS Halloween Costumes?

Oct. 25, 2016 Update: Given that media is slowly giving more coverage to the impact of body image on boys, including wee ones as young as six years old being 'fat-shamed' and toddlers even at age three, it seems sites from WebMD to health platforms are finally beginning to 'get it' that boys are being impacted with buffed boy cues and puffy superhero abs too! Choosing a … [Read more...]

Using Digital Hide & Seek To Get Kids Outside: A Treasure Trove of Ideas

Sept. 17, 2009 “Childhood obesity may be a problem of epidemic proportions in many parts of the world, but several games are doing their part to help keep kids moving. We've already covered LocoMatrix, Swinxs and The Hidden Park, and now a new contender launched last month takes kids on a wifi-based treasure hunt outside,” says Springwise (one of my fave industry resources for … [Read more...]

Shaping Youth is in the Philadelphia Inquirer Today

Sept. 2, 2009 For a media shy writer wonk who likes to fly under the radar, you might say I’m a ‘glutton’ for punishment each time I agree to making a comment to the press. The Bebé Glotón toy story originated at Thingamababy about the Spanish breastfeeding doll with slurpy sounds and strap-on-bib; human not included. Since then, it's taken off into controversy land and … [Read more...]

Kids@Play: Elf Island Unlocks the Secret to Parent Approval

I was AWOL at CES as my IBM went MIA. Translated? You're SOL (simply outta luck) if you're seeking a fresh thread on the big Consumer Electronics Show toys and tactics targeting kids at the Kids at Play summit, until I can reconvene with colleagues or TechMamas that were present to interview them and/or pitch a guest editorial. I tried, I really tried to get there. The … [Read more...]