cause marketing

Back to School: Using Branding as a Media Literacy Lesson

September 4, 2013 by Amy Jussel Leave a Comment

August 20, 2015 Update: More Back to School branding boondoggles...Remember when the G-force Gatorade tribe was caught red-handed with their marketing machinations of hawking sugar hydration to students over regular water? Well, they're at it again, this time sneaking their sports drinks message into schools as 'hydration education' which is perhaps one of the biggest shilling … [Read more...]

Filed Under: Branding & Consumerism, Marketing Shaping Youth Tagged With: 5 ways to combat back to school marketing, Amy-Jussel, Back to school, back to school marketing, campus bike, campus marketing, campus safety, cause marketing, circle of 6 app, college branding, college marketing, college students apathetic about brands, Counter-marketing, critical thinking, Critical-thinking-skills, fast food marketing, fight fire with fire, financial literacy teens, Freshman 15, kids and media, kids credit cards, Marketing in schools, marketing tactics, media-literacy, MOOC, NAMLE, pester power, teens and privacy, think red, Think Watson

Year Round Media That Matters: Positive Picks for Kids

November 26, 2012 by Amy Jussel Leave a Comment

Nov. 26, 2012 With all the coinage and consumption swirling around Black Friday and Cyber Monday for people hunting “deals” I think it’s fitting to honor the organizations that deliver positive media and transformative vision to kids’ lives year-round. It stays with them long after the holiday hoopla and instills the notion that we all have choices in how we want to walk … [Read more...]

Filed Under: Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Amy-Jussel, books, cause marketing, Club Chica Circle, consumption, Craig Wiesner, critical thinking, Cyber Monday, Derrick Kikuchi, gender and media portrayals, gender equality, girls leadership, girls self esteem, girls-self-worth, Green Festival, Humane Education, kids online community, meaningful gifts, media mindfulness, Media stereotypes, media-literacy, Nancy-Gruver, New Moon Girls, online gifts for kids, online magazine, positive kids toys, positive media influence, reach and teach, ScrapKins, social justice, teachable moments, Toward the Stars, transform the world, Zoe Weil

Toy Joy or Consumption Junction? Critical Thinking for Holiday Fun

November 15, 2012 by Amy Jussel Leave a Comment

Dec. 7, 2016 Update Why not turn holiday gifting into a media literacy opportunity? Tomorrow I'll be signing up once again for Samaritan House sorting and stocking for kids less fortunate and I can't help but think it'll end up being a blog post about what toys are being gifted and how... From gendered cues to ages and stages, I'm sure it will prove enlightening as I … [Read more...]

Filed Under: Advertising, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Buy Me That, cause marketing, CCFC, change the channel of influence, critical thinking, deconstructing toy ads, eco-friendly toys, empowering gifts for girls, Engage Education, Gender neutral toys, Goldie Blox, Holiday 2012, kids gifts, meaningful gifts, Media Literacy Clearinghouse, Media management, media-literacy, NAMLE, New Moon Girls, pester power, Philosophy for Kids, positive kids toys, project girl, put your money where your mouth is, reach and teach, ScrapKins, social justice, Sophia the Great, SuperToolLula, support healthy media images for girls, teachable moments, Toward the Stars, toys 2012, Zilly

It’s Veteran’s Day: If I Have To Tell You One More Time…

November 11, 2011 by Amy Jussel 8 Comments

Nov. 11, 2011 As schools let out for the Friday Veteran’s Day holiday, I double-dog dare you to ask each child why they get the day off and submit the answers here for a positive parenting prize... ...The helpful new book by Amy McCready, “If I Have to Tell You One More Time…” Founder of Positive Parenting Solutions, author McCready is partnering with Blue Star Families, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: #milfam, 11-11-11, Amy McCready, anti-war, armed forces day, battlefields, Blue Star Families, branding veterans day, Buried, Call of Duty, cause marketing, combat, conscience, deployment, duty honor, Five Point Snacks, flags of our fathers, gears of war, Glory, hawks and doves, healing, heroes, homecoming, honoring fallen, honoring troops, If I have to tell you one more time, Kids, kids grief, kids stress, line of duty, living peacefully, materialism, memorial day, mental health, military, military families, My Vetwork, nagging, National Holidays, operation gratitude, patriot, pay it forward parenting, peace, pester power, platoon, Playing War, Positive Parenting Solutions, PTSD, reach and teach, reverence, ROTC, salute, Saving Private Ryan, Sears Heroes at Home, servicemen, servicewomen, sesame workshop TLC, soldier care packages, soldiers, stress, Students, support veterans, teach your children well, USO, veterans, Veterans charities, Veterans Day, Veterans Day 2011, virtual healing, war, wounded, Wounded Warrior Project

Earth Day: 40 Eco Links Worth Recycling to Friends

April 22, 2010 by Amy Jussel 12 Comments

April 20, 2020 Update: (How often does that happen 20-2020?) 4-21-2020: Amidst the "Contagion" concerns of COVID-19, take a moment to imagine what POSITIVE CONTAGION taking action on climate change could look like... Here are just a few ways to engage and inspire kids with green media to advocate for our planet's future! 4-20-2018 update: I'll spare you the countless … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: #EarthDay2016, altruism, apps, avatar, behavior, blue is the new green, Blue Planet, cause marketing, CauseWorld, change agents, climate change, dirty thirty, Discover the forest, Disneynature, Earth Day, eco, eco heroes, eco labels, eco literacy, eco-friendly, ecology, Energy Star, Envirolution, Environment, Forest Ethics, Fun theory, Get 'Em Outside, green games, Green my Parents, green toys, Green TV, Green-Teens, greenwashing, habitat, Heal the Bay, Healthy Child Healthy World, how to turn people green, influence, Kids, marketing hope, media-literacy, mindfulness, NCLI, Ocean Conservancy, oceanized, Oceans, One world, philanthropy, planet stewards, Plastiki, reach and teach, recycling, safe cosmetics, Save Our Seas, save the planet, Sea Turtles, service learning, social gaming, socially responsible, Sustainability, The Lorax, unplugged, youth