competition

Olympic Life Lessons: Go For Your Personal Gold

March 2, 2010 by Amy Jussel 3 Comments

March 2, 2010 Do you miss the Olympics already? I know I do, as it’s one of the rare times I tune in to the tube regularly to witness the spectacle, the quests, the rivalries and glitches that define drama in life’s own reality TV show...I mean, really. You can’t get more ‘central casting’ than this… ...Wholesome looking athletes, intriguing back-story baggage, triumphant … [Read more...]

Filed Under: Emerging trends & STEM, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: agony of defeat, athletes, athletics, Beijing-Olympics, bobsled, camaraderie, ceremony, champion, coaching, competition, coping skills, Dara-Torres, female athlete, figure skating, glitch games, gold medal, ice, Jussels, Kids, Kids health, Lia-Neal, life lessons, luge, media-literacy, Ohno, Olympic athletes, Olympic Games, Olympic gold, Olympic Training Facility, Olympic-hopefuls, Olympics 2010, personal best, personal trainer, resilience, snow, social-media, spectactor sports, sponsors, sports, team player, TeamUSA, teens, thrill of victory, Top 10 Memorable Moments, training, tweens, twitter journalism, Vancouver, volleyball, winners, Winter Olympics 2010, women, women talk sports, youth

Disney XD: A Case Study on Packaging Boyhood

November 3, 2009 by Amy Jussel 9 Comments

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Aaron Stone, aggression, battle, Blink, boys, Buffed-Boys, competition, conquest, cool guy, Daedalus, danger driven, Disney, Disney XD, Five Tips for Raising Media Savvy Sons, Gamine-Expedition, gaming, gaming violence, gear, Gender, green, GTA, guys, Hannah Montana, heroes, In Search of Boys, joystick, Lyn Mikel-Brown, Malcolm Gladwell, Mark Tappan, marketing to boys, Media Commons, media-literacy, MMORPG, Nick-Yee, Packaging-Boyhood, risk takers, Sara-Grimes, Sharon Lamb, skater brands, slacker, sons, speed, sports, testosterone, Tinkerbell, top dog, Tough Guise, united nations, videogames, Virtual-Worlds, warriors, winning, World-of-Warcraft, youth