Counter-marketing – Page 2

National Assoc for Media Literacy Education: Amy Jussel, Resource Roundup

July 9, 2013 by Amy Jussel 2 Comments

July 8, 2013 Gearing up for speaking at my first ever National Association for Media Literacy Education (NAMLE) conference this coming weekend, I’m taming butterflies as I’m honored to be on a powerhouse panel with academic rockstars like Lisa Guernsey, author of Screen Time: How Electronic Media – From Baby Videos to Educational Software – Affects Your Young Child. I’m eager … [Read more...]

Filed Under: Media Literacy Tagged With: adolescent body image, Animoto, beyonce, childrens health, Counter-marketing, Dare to compare, digital tools, fast food labeling, food marketing kids, health literacy, junk food in schools, kids nutrition, kids-food-products, media-literacy, NAMLE, Nutrition & Wellness, nutrition labeling, Olympics Junk Food Fail, pepsi and Let's Move, Positive Body Image, school wellness programs, Sexualization & Body Image, soda, sports drinks, Talking to Kids About Junk Food

Dialing for Disorders: Let’s Move To Prevent Them By July 12!

June 29, 2010 by Amy Jussel 3 Comments

June 29, 2010 As a kids' health advocate (inside and out) I’ve been covering the "HUGE" conversation pertaining to media’s responsibility and accountability in how the portrayal of being overweight in our appearance-obsessed culture is handled. (Huge: Part One, Part Two) Now it’s time to weigh in on the policy piece. (I'm not referring to RWJF's annual "F as in Fat" … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth Tagged With: Alcee Hastings, Athlete-Models, body dissatisfaction, bullying, CDC, champions for change, childhood obesity, children, confidence, congressional hearings, Counter-marketing, Dare to compare, dieting, Eating Disorders Coalition, eating-disorders, ED, EDC, Fat camp, fat is fiscal, fat kids, Female-Athletes, fitness, game plan, girls-self-worth, gymnastics, holistic health, Huge, Jess Weiner, junk-food, Kids health, Let's Move, Make it or break it, network for healthier california, Nikky Blonsky, nutrition, obesity, obesity prevention, P.E., physical education, physical fitness, physical fitness kids, portion distortion, Rebecca Scritchfield, social stigma, teens, The Secret Life of the American Teenager, Verb, weight, weight loss, wellness, Yale's Rudd Center

A Huge Conversation: Media Literacy Talking Points (Pt 2)

June 27, 2010 by Amy Jussel 9 Comments

June 27, 2010 In Part Two of this HUGE conversation (premiering tomorrow on ABC Family, my Part One is here) we'll try to unpack some of the core questions that SHOULD be top of mind to embrace the media literacy side of the body image, obesity, nutrition and kids' health dialog. I’ll start with the universal disclaimer that I am NOT a medico, eating disorder pro or body … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: ABC Family, Actionist Network, AllyKatzz, Archimage, Camp Victory, childhood obesity, Common Sense Media, Confidence Community, Counter-marketing, Dare to compare, dieting, Dove Love, Dove Onslaught, Dove Self Esteen Fund, eating-disorders, escape from diab, girls-self-worth, good nutrition, Grey's Anatomy, gross out game, healthGAMERS, Hollywood and Health, Hollywood Health and Society, Huge, Huge Conversation Starter, HugeActionist, impact of health storylines, Ingesting Health Cues, Jess Weiner, KFF, Kids Prime Time TV, Lisa Cox, Live Huge, Media Literacy Clearinghouse, media-literacy, NAMLE, Nanoswarm, Nikky Blonsky, Norman Lear Center, Playnormous, Share Huge, talking points, Team Jess, thinspiration, tweens, weight, Winnie Holzman

Commodification of Kids: The Backlash Has Begun

April 16, 2010 by Amy Jussel 17 Comments

April 16, 2010 About a year ago, TruthOut featured a poignant article called "Commodifying Kids, The Forgotten Crisis" by academic Henry A. Giroux, and though I read it with lots of head bobbing agreement on the tipping point of toxicity, I have to strongly DISagree with the "forgotten" notion. This issue is not the LEAST bit forgotten...it's on fire, baby and it's gaining … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Adproofing, America the Beautiful movie, Amy-Jussel, APA, buffed boy, Candies, CCFC, childhood, Childhood Matters, coarseness, commodification, Consuming kids, consumption, corporate accountability, Counter-marketing, crass, CSR, digital-ads, Dr. Robyn, ethics, exploitation, Forgotten crisis, FTC, harm, Healthy media choices, Henry Giroux, HGHW, hottie factor, I'm not a prude but, Jess Weiner, KGOY, meat marketing, Media circus, media influence, media-literacy, Oakland schools, Packaging-Boyhood, Packaging-Girlhood, padded bikinis, PEM, PigTail Pals, Pop-Culture, Rachel Simmons, Sexualization, So Sexy So Soon, The Consumerist, The Fat Trap, thinspiration, thongs, true child, TruthOut, tweens

New Years Media Messages: Packaging Boyhood Meets The Hangover

December 29, 2009 by Amy Jussel 9 Comments

Dec. 29, 2009 Last night I watched ‘The Hangover’ rated R, which I’d heard described by several YOUNG teens (meaning unable to buy a ticket unless sneaking in via diff. multiplex theater) as ‘hilarious,' and ‘over the top’ and wanted to see where the kid appeal was coming from and try to ‘relate’ to why this movie was a ‘favorite’ on many a Facebook page. I'm not here to … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: ad regulations, alcohol, alcohol in the media, alcoholic, alcopops, bartender, beer, bender, binge drinking, Binge to Blackout, boys will be boys, Bratz, breaking cycles, buzz, cads, CAMY, cartoons, CCFC, chug it, Common Sense Media, Counter-marketing, Damaging Drek, date rape drugs, designated driver, dope, drinking, drinking and driving, drunk driving, Frank Baker, frat boy, goofy, Greek, hazings, hit me, jello shots, KoolAid, liquor, lyn mikel, MADD, Marin Institute, Mark Tappan, Media Literacy Clearinghouse, Media-Education-Foundation, Media-Influence-Kids, media-literacy, MEF, MLC, MTV reality shows, Naked Brothers Band, NFL, out of control, Packaging-Boyhood, parTAY, partying, players, roofies, rootbeer, saving our sons, Sharon Lamb, sitcoms, slurred speech, sober, spiked drinks, spin the bottle, suite life of Zack and Cody, teachable moments, teaching your teen how to drink, teen brain development, teens, The Hangover, toxic cues, toys encouraging alcohol use, tweenager, tweens, vanessa van petten, VH1