Dec. 29, 2013 “It was soooooooo booooooooo-tiful with snowfwakes evweeewhere wiff fweeedeee (3D) gwasses!” the five-year old’s eyes lit up and widened almost as large as the animated sheroes in the film (ok, admittedly not as huge as “her eyeball is larger than her wrist” dimorphism that body image critics are charging Disney with perpetuating, but BIG nonetheless)…Her … [Read more...]
Oct. 8, 2013 As the parent of a teen graduating high school, spring was like a surreal montage of college tours, anticipation, excitement and questions swirling in my brain.Did I give her enough savvy to navigate credit/debit financial literacy, branding and budgeting? Does she have body awareness and boundaries to carve out her own comfort zone in complicated core … [Read more...]
August 20, 2015 Update: More Back to School branding boondoggles...Remember when the G-force Gatorade tribe was caught red-handed with their marketing machinations of hawking sugar hydration to students over regular water? Well, they're at it again, this time sneaking their sports drinks message into schools as 'hydration education' which is perhaps one of the biggest shilling … [Read more...]
Oct. 4, 2012 Ask any kindergartener to assess the debates last night and you’d probably hear simple reactions like: “He smiles more” or “He looks nicer” or “He looks like he didn’t study”…and frankly, they wouldn’t be too far off the national polls, from a stagecrafting and telegenic reverb perspective. Of course, if you focus on content, Romney would quickly lose the … [Read more...]
May 30, 2012 Before we ramp up with the next surge of ‘graduation spending’ stats or infographics citing what ‘media’ deem to be ‘credible sources’ without diving deeper into fact checking, I’d like to ask media pundits, where is our collective knowledge gain? We’ve got far more than 22 pages of Google results citing ‘junk science’ as fact from reputable news organizations … [Read more...]
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