greenwashing

The Nature Principle: Experience the Earth Beyond Instagram

April 22, 2013 by Amy Jussel Leave a Comment

April 22, 2015 Update Recycling my resource roundup of eco-literacy quizzes on greenwashing, nature apps in a wired world, and games for good like TiltWorld that build on green media themes of kids' exploration and discovery (like TumbleLeaf to get kids outside) in order to add a very LOUD shout out to this poignant Richard Louv post about Hybrid Minds: (premise: The more high … [Read more...]

Filed Under: EcoKids-Environment, Mobile Media, Apps & Gaming, Shaping Youth Tagged With: Children and Nature, clicktivism, climate change, Cool the earth, Earth Day, EarthSeeds, eco activism, eco moms, environmental children's books, Environmental Education, Environmental-Kids, EnvironmentaLISTS, family man, get outside, get-outdoors-kids, Green media, greenwashing, hiking apps, hiking etiquette, Last Child in the Woods, Let's GO, marketing mindfulness of nature, media netiquette, media savvy kids, mother Earth, mother nature network, Naturalist, nature and wildlife apps for kids, Nature Rocks, nature study of happiness, Nature-Deficit-Disorder, power of play, reach and teach, reconnecting with nature, Rich Louv, Richard-Louv, school gardens, Screen Free Week, Sharing Nature with Children, stewards of the planet, stewardship, Teens Turning Green, The Nature Principle, this is your brain on nature, unplug to reconnect, videogames

Earth Day: 40 Eco Links Worth Recycling to Friends

April 22, 2010 by Amy Jussel 12 Comments

April 20, 2020 Update: (How often does that happen 20-2020?) 4-21-2020: Amidst the "Contagion" concerns of COVID-19, take a moment to imagine what POSITIVE CONTAGION taking action on climate change could look like... Here are just a few ways to engage and inspire kids with green media to advocate for our planet's future! 4-20-2018 update: I'll spare you the countless … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: #EarthDay2016, altruism, apps, avatar, behavior, blue is the new green, Blue Planet, cause marketing, CauseWorld, change agents, climate change, dirty thirty, Discover the forest, Disneynature, Earth Day, eco, eco heroes, eco labels, eco literacy, eco-friendly, ecology, Energy Star, Envirolution, Environment, Forest Ethics, Fun theory, Get 'Em Outside, green games, Green my Parents, green toys, Green TV, Green-Teens, greenwashing, habitat, Heal the Bay, Healthy Child Healthy World, how to turn people green, influence, Kids, marketing hope, media-literacy, mindfulness, NCLI, Ocean Conservancy, oceanized, Oceans, One world, philanthropy, planet stewards, Plastiki, reach and teach, recycling, safe cosmetics, Save Our Seas, save the planet, Sea Turtles, service learning, social gaming, socially responsible, Sustainability, The Lorax, unplugged, youth

Green Hedgehogs in Virtual Worlds? Let Your Leprechauns Loose!

March 17, 2010 by Amy Jussel 3 Comments

Mar. 17, 2010 This morning I changed my Firefox 3.6 "persona" to shamrocks for the day, eliciting a green with envy response from my not so lil’ leprechaun teen who delighted in a green apple sour treat and green glitter-waterball and green Love Peace & the Planet eco-shampoo that some magical critter had left at the breakfast table. Mind you, fare today is green … [Read more...]

Filed Under: Consumerism, EcoKids-Environment, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Shaping Youth Tagged With: 2010, activities, crafts, eat their greens, farmers markets, Firefox personas, go green, green, Green Eggs and Ham, green gaming, green girls, green hedgies, green marketing, Green media, Green science, green smoothies, Green-Celebrations, Green-Teens, greens, greenwashing, hedgehogs, Kids, leprechaun, metaverse, Project Green Prom, Saint Patricks Day, Second-Life, St Patricks Day, St. Paddy's Day, Steve Spangler Science, teens, turn people green, turn your parents green, tweens, veggies, Virtual-Worlds, youth

Back to School Supplies: Which Retailers Make the Green Grade?

September 6, 2009 by Amy Jussel 5 Comments

Sept. 6, 2009 You’ve all seen that Staples ad with the prancing papa gleefully sending his offspring back to school, right? Well, now it’s time to see if Staples is one of the big box retailers that ‘made the grade’ in Forest Ethics’ annual 2009 green grades report card, evaluating the multi-billion dollar office supply sector. Not everyone has a ‘mobile app’ to make … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: "most wonderful time of the year", 2009, Amazon, Boreal, caribou habitat, climate change, corporate responsibility, CSR, Eco labeling, eco-certifications, eco-practices, Environment, ethics, EWG, Fedex Office, fiber, Forest Ethics, forest management, Forest Stewardship Council, FSC, green, Green Grades Report Card, greenwashing, logging, Office Depot, OfficeMax, paper, paper goods, paper practices, pocket guide, post-consumer recycled paper, recycling, reduction, retail, safe cosmetics, school supplies, seafood watch, SFI, Staples, Sustainable Forestry Initiative, sustainable forests, Target, Teens Turning Green

One Teen’s View on Going Green: Use Eco as an Equalizer

August 27, 2009 by Amy Jussel 14 Comments

August 27, 2009 One of my Title I school students said, "We recycle in my house...it's called hand-me-downs." Hmn. Since then, I've been attuned to the "green is for those who HAVE green" eco-mindset and kept track of echoes in our cross-cultural moshpit of a neighborhood. In part two of our Teens Turning Green piece, I’d asked Shaping Youth 16-year old writing intern … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: 350.org, activism, Amy-Jussel, Celebs Gone Good, children, Cool the earth, Crunchy, dirty 30, Do Something, EARTH, Earth Hour, eco, Eco labeling, Eco-Childs-Play, ecorazzi, Elf-Island, EnviroMedia, Environment, Forest Ethics, future, green, Green-Teens, greenwashing, Habbo Greenpeace survey, Habitat Heroes, health, How to Turn Your Parents Green, Inconvenient Truth, Jenn Savedge, LiveEarth, Marin, marketing hope, media-literacy, MySpace Our Planet, natural cosmetics, Naturalist, nature, NCLI Act, Noelle, planet, polar bears, Project Green Dorm, Project Green Prom, safe cosmetics, schools, Sins of Greenwashing, Sondra Clark, stewardship, Students, Sustainability, teen, teens, Teens Turning Green, TerraChoice, The Green Book, TTG, youth