NAMLE – Page 2

Back to School: Using Branding as a Media Literacy Lesson

September 4, 2013 by Amy Jussel Leave a Comment

August 20, 2015 Update: More Back to School branding boondoggles...Remember when the G-force Gatorade tribe was caught red-handed with their marketing machinations of hawking sugar hydration to students over regular water? Well, they're at it again, this time sneaking their sports drinks message into schools as 'hydration education' which is perhaps one of the biggest shilling … [Read more...]

Filed Under: Branding & Consumerism, Marketing Shaping Youth Tagged With: 5 ways to combat back to school marketing, Amy-Jussel, Back to school, back to school marketing, campus bike, campus marketing, campus safety, cause marketing, circle of 6 app, college branding, college marketing, college students apathetic about brands, Counter-marketing, critical thinking, Critical-thinking-skills, fast food marketing, fight fire with fire, financial literacy teens, Freshman 15, kids and media, kids credit cards, Marketing in schools, marketing tactics, media-literacy, MOOC, NAMLE, pester power, teens and privacy, think red, Think Watson

National Assoc for Media Literacy Education: Amy Jussel, Resource Roundup

July 9, 2013 by Amy Jussel 2 Comments

July 8, 2013 Gearing up for speaking at my first ever National Association for Media Literacy Education (NAMLE) conference this coming weekend, I’m taming butterflies as I’m honored to be on a powerhouse panel with academic rockstars like Lisa Guernsey, author of Screen Time: How Electronic Media – From Baby Videos to Educational Software – Affects Your Young Child. I’m eager … [Read more...]

Filed Under: Media Literacy Tagged With: adolescent body image, Animoto, beyonce, childrens health, Counter-marketing, Dare to compare, digital tools, fast food labeling, food marketing kids, health literacy, junk food in schools, kids nutrition, kids-food-products, media-literacy, NAMLE, Nutrition & Wellness, nutrition labeling, Olympics Junk Food Fail, pepsi and Let's Move, Positive Body Image, school wellness programs, Sexualization & Body Image, soda, sports drinks, Talking to Kids About Junk Food

Toy Joy or Consumption Junction? Critical Thinking for Holiday Fun

November 15, 2012 by Amy Jussel Leave a Comment

Dec. 7, 2016 Update Why not turn holiday gifting into a media literacy opportunity? Tomorrow I'll be signing up once again for Samaritan House sorting and stocking for kids less fortunate and I can't help but think it'll end up being a blog post about what toys are being gifted and how... From gendered cues to ages and stages, I'm sure it will prove enlightening as I … [Read more...]

Filed Under: Advertising, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Buy Me That, cause marketing, CCFC, change the channel of influence, critical thinking, deconstructing toy ads, eco-friendly toys, empowering gifts for girls, Engage Education, Gender neutral toys, Goldie Blox, Holiday 2012, kids gifts, meaningful gifts, Media Literacy Clearinghouse, Media management, media-literacy, NAMLE, New Moon Girls, pester power, Philosophy for Kids, positive kids toys, project girl, put your money where your mouth is, reach and teach, ScrapKins, social justice, Sophia the Great, SuperToolLula, support healthy media images for girls, teachable moments, Toward the Stars, toys 2012, Zilly

The LAMP Shines Light on Media Literacy: NAMLE Recap

August 5, 2011 by Amy Jussel 3 Comments

Aug. 5, 2011 In internet time, the couple of weeks that have passed since NAMLE (the Nat'l Assoc of Media Literacy Educators' conference) may SEEM like a virtual eternity or 'old news' as digital educators scurry about to start up a NEW school year having picked from an infovore smorgasbord of critical thinking workshops... ...But that's part of the problem in our quick … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: 140EDU, Ad satire, Amy-Jussel, BlogHer 2011, children media management, Collaboratory, collective intelligence, collective knowledge, critical thinking, Culture jamming, digital media, DigitalAds.org, Douglas Engelbart, Douglas Rushkoff, Emily Long, Erin Reilly, Kelly Mendoza, kids-food-products, kids-media, Lamplatoon, Lampoon, long form blogging, Media Education, media influence, media-literacy, MediaEd Lab, Mohammed Bilal, My Pop Studio, NAMLE, NAMLE 2011, National Assoc of Media Literacy Educators, Renee Hobbs, short attention span world, The LAMP, USC Annenberg, Youth-Media

Safety Expert Uses Media Literacy to Deconstruct McAfee Study

July 2, 2010 by Amy Jussel 9 Comments

July 2, 2010 When I first saw this note in my social media stream it raised my media literacy eyebrows to explore further. It said, “Interesting: McAfee has a very diff take on their own study than does CNET's Larry Magid." First thing that popped into my brain was, “That's NOT surprising, research is only relevant when one can deconstruct the background of who’s doing … [Read more...]

Filed Under: Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Shaping Youth Tagged With: Anne Collier, Berkman Law, bullying, CNET Larry Magid, Connect Safely, Critical-thinking-skills, Cyberbullying, danah-boyd, Darrell Huff, digital abuse, Family online safety, FOSI, How to Lie with Statistics, Iger the Ignorant, internet safety queen, Internet-Privacy, internet-safety, Izzy-Neis, Joi Podgorny, kids and privacy, Larry-Magid, McAfee study, media awareness, media-literacy, NAMLE, NCPC, Net Family News, online communities, online safety, parental panic, privacy, privacy-data-youth, research ethics, Researching-the-researchers, safety and technology, Secret Online Lives of Teens, sensationalism, Sourcewatch, teens, Virtual-Worlds, youth