August 20, 2015 Update: More Back to School branding boondoggles...Remember when the G-force Gatorade tribe was caught red-handed with their marketing machinations of hawking sugar hydration to students over regular water? Well, they're at it again, this time sneaking their sports drinks message into schools as 'hydration education' which is perhaps one of the biggest shilling … [Read more...]
July 8, 2013 Gearing up for speaking at my first ever National Association for Media Literacy Education (NAMLE) conference this coming weekend, I’m taming butterflies as I’m honored to be on a powerhouse panel with academic rockstars like Lisa Guernsey, author of Screen Time: How Electronic Media – From Baby Videos to Educational Software – Affects Your Young Child. I’m eager … [Read more...]
Dec. 7, 2016 Update Why not turn holiday gifting into a media literacy opportunity? Tomorrow I'll be signing up once again for Samaritan House sorting and stocking for kids less fortunate and I can't help but think it'll end up being a blog post about what toys are being gifted and how... From gendered cues to ages and stages, I'm sure it will prove enlightening as I … [Read more...]
Aug. 5, 2011 In internet time, the couple of weeks that have passed since NAMLE (the Nat'l Assoc of Media Literacy Educators' conference) may SEEM like a virtual eternity or 'old news' as digital educators scurry about to start up a NEW school year having picked from an infovore smorgasbord of critical thinking workshops... ...But that's part of the problem in our quick … [Read more...]
July 2, 2010 When I first saw this note in my social media stream it raised my media literacy eyebrows to explore further. It said, “Interesting: McAfee has a very diff take on their own study than does CNET's Larry Magid." First thing that popped into my brain was, “That's NOT surprising, research is only relevant when one can deconstruct the background of who’s doing … [Read more...]
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