Project Raceway

Archery: Using Media To Get Kids Outside, Into STEM, and More

January 2, 2014 by Amy Jussel 6 Comments

Aug. 20, 2016 Update Adding this report on the acceleration of archery as a sport for young girls, from the resource rich data gleaned from the fabulous Geena Davis Institute on Gender in Media. Also loved how STEM and physics entered into the 2016 Rio Olympics special interest stories, even the sponsored ones like the science of swimming via Twitter hashtag … [Read more...]

Filed Under: EcoKids-Environment, Marketing Shaping Youth Tagged With: #WhatIf, A Mighty Girl, Archery, archery for math science, Archery surges as sport, Black Girls Code, Brave Girls Want, Catching Fire, connecting kids to nature, eco literacy, Frozen and Catching Fire teen heroines, Frozen climate change, get kids outside, girls empowerment, girls-confidence, girls-self-worth, Hunger Games, Katniss Everdeen inspires girls, Keep Merida Brave, kids-media, making math relevant, math, Media-Influence-Kids, millennials, Nature deficit disorcer, Popularity of archery, power of media for positive change, Project Raceway, Shell Eco Marathon, sheroes, ShopGirls, STEM programs for girls, The What If Conference, women in STEM, “What if”

Little Bits & Roominate- Innovate to Educate with STEM

September 4, 2012 by Amy Jussel 2 Comments

Update July 23, 2014 Wow. From toys to tools...LittleBits launches CloudBit to make any object 'smart'! Sept. 4, 2012 “Light it, push it, twist it, bend it, buzz it, blink it, shake it…” the promo card beckoned before I even reached the Little Bits tent at the Maker Faire.Hard to believe it's back to school time already, and this fall, we're kicking off with some STEM … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: AAUW, Ayah Bdeir, Barbie Dreamhouse, Bare Conductive ink, brain plasticity, circuit boards for girls, circuits, Connected Classroom, Dollhouses, electricity fun, electronic gizmos, encouraging girls in STEM, Every child is a maker, Galaxy Goo, Gender Portrayal, girls and science, girls empowerment, girls in tech, GIT, How to drive STEM careers, Howtoons, imaginative play, Instructables, Lego Friends, Legos for the ipad generation, Little Bits, Make Your World, maker faire, MIT Media Lab, Pink Think, Project Raceway, roominate, Roominate Toy, science for girls, STEM, STEM as toy fun, Stem disconnect, STEM fem, STEM for girls, STEM in classroom, stem toys that make learning fun, teaching electronics, The Scrapkins, WIT, women in engineering, Women in Technology

How to Drive STEM Careers By Making Math Relevant and Fun!

March 29, 2012 by Amy Jussel 7 Comments

March 29, 2012 Good luck to our friends "The Shop Girls" the only all-girls teen team at the Shell Eco-Marathon in Houston this weekend, and congratulations on today's public radio interview, "Cars Built By Kids Show Future to Better Gas Mileage" (you GO, girls!) Shaping Youth is proud to be a Science, Technology, Engineering, and Math (STEM) sponsor again this year, and … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: All Things Girl, all-girl teen team, American Stem Education Infographic, Amy-Jussel, careers using math, careers using science, Careerspotting for Kids, Danice McKellar, eco racecar builders, female mathematician, female racecar drivers, fuel efficiency, Girl engineers, girl-empowerment, GIT, Granite Falls High School, green cars, Jobs in STEM, Math Doesn't Suck, math for grownups, math phobia, mathlete, Michael Werner, mind over body, Project Raceway, Qeyno, SEM2012, Shaping Youth, She's geeky, Shell Eco Marathon, STEM, STEM careers, STEM fields put to use, STEM4Girls, Teach.com, teen girls, The Shop Girls, we use math, wearable computing, WISE, WIT, women in engineering, women scientists

Shaping Youth Is Backing The Illusionists Film About Media’s Body Blitz

July 19, 2011 by Amy Jussel 7 Comments

Update Nov. 2, 2014 Talk about a greenlight! Excited to attend Elena's "PopUp Party" today screening her important 2015 documentary film (preview here). She'll be speaking at the 3PercentConference in S.F. tomorrow on "repicturing women" with Pam Grossman. Congrats on all, Elena!Eager to connect the dots on selling insecurity for profit and pushback on this global dynamic … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 12 billboards, Adonis-Complex, Amy-Jussel, beauty myth, Beauty Redefined, Body Blitz, body dissatisfaction, Body-Dysmorphia, Body-Fixation, CCFC, commodification, Dove Evolution, Dr.-Robyn-Silverman, Early-Sexualization, Elena Rossini, Fat Hatred in Preschoolers, Fat talking tots, girls-self-worth, Good Girls Don't Get Fat, healthy media, indie films, IndieGoGo, IndieWire, influence of media, Jean Kilbourne, Kickstarter, Killing Us Softly, Lexie and Lindsay, massive media mindshift, Media Education, Media-Influence-Kids, media-literacy, objectification, Packaging-Boyhood, Packaging-Girlhood, poor body image, Positive Body Image, Project Raceway, Promoting Healthy Media Images, promoting positive body image, redefining beauty, rejecting media beauty ideals, self-funding, So Sexy So Soon, socioemotional health, Take Back Beauty, The Illusionists, The Illusionists Documentary, the perfect body, unattainable ideal, young filmmakers