Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]
Oct. 12, 2009 Tomorrow Shaping Youth advisors and authors of Packaging Boyhood launch their sequel book to my favorite media literacy teaching tool on the 'pink think' stereotypes front, Packaging Girlhood. For years I've been asking the 'what about the boys' question in my work, because frankly, boys are getting just as hammered with negative cues about what 'real men' … [Read more...]
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