Disney XD: A Case Study on Packaging Boyhood

November 3, 2009 by 9 Comments

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What About the Boys? ‘Packaging Boyhood’ Authors Respond

October 12, 2009 by 16 Comments

Oct. 12, 2009 Tomorrow Shaping Youth advisors and authors of Packaging Boyhood launch their sequel book to my favorite media literacy teaching tool on the 'pink think' stereotypes front, Packaging Girlhood. For years I've been asking the 'what about the boys' question in my work, because frankly, boys are getting just as hammered with negative cues about what 'real men' … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,