Amy Jussel

Will Kids Reconnect With Nature…At School?

August 14, 2013 by Amy Jussel 5 Comments

Aug. 7, 2013 “Wait, didn’t we already DO this?”That’s the refrain I hear constantly among parents, whether it’s supporting environmental education legislation, or getting junk food out of vending machines and school lunch programs.When research shows the benefits and links between nature, learning, health and wellness are clear, it makes me wonder, what will we need to prove … [Read more...]

Filed Under: EcoKids-Environment Tagged With: applied science, Children and Nature, citizen science, Discover the forest, eco education, eco literacy, eco literacy in classroom, Environmental Education, Get 'Em Outside, green schools, Kids-Nature, MIT Vanished Game, nature apps, nature health benefits, Nature-Deficit-Disorder, NCLI, NCLI Coalition, play outdoors, Richard-Louv, science through nature, seeding green, STEM, Sustainability, teaching eco literacy, The Bug Chicks, The Nature Principle

The Tooth Fairy Is Not A Brand. Parents…Arise!

July 22, 2013 by Amy Jussel 9 Comments

Aug. 6, 2013 Update! Honored to be accurately quoted in this pithy parenting prose by Heidi Stevens in The Chicago Tribune's thrilled to see all the parenting pushback on Twitter that CCFC put together in this 'Storify' synopsis! (New York Times also covered CCFC's efforts here) Keep at it, families...save our traditions and narratives from marketing greed!July 22, 2013 It’s … [Read more...]

Filed Under: Branding & Consumerism Tagged With: ADA, Amy-Jussel, baby teeth, backdoor branding, brandwashing, CCFC, child exploitation, childhood rites of passage, children’s icons, Commercialization of Childhood, Consumerism, corporate accountability, corporate profiteering, dentists, direct marketing to kids, Disney Dia de los Muertos, Disney-Princesses, Equestria Girls, family narratives, Gender Portrayal, Hasbro, imagination, imaginative play, Mattel, media siege, media-literacy, My Little Pony rebranding, Official Real Tooth Fairy Dentist, parenting peeves, parents under siege, Pinkification, Pop culture impact on kids, princess culture, Save the Tooth Fairy, sexploitation, sexualization of children, Stop Corporate Abuse, storytelling, The Real Tooth Fairies, The Tooth Fairy, toy industry complicity, trademarking a holiday, trust breach, unethical marketing, Vapid Values

National Assoc for Media Literacy Education: Amy Jussel, Resource Roundup

July 9, 2013 by Amy Jussel 2 Comments

July 8, 2013 Gearing up for speaking at my first ever National Association for Media Literacy Education (NAMLE) conference this coming weekend, I’m taming butterflies as I’m honored to be on a powerhouse panel with academic rockstars like Lisa Guernsey, author of Screen Time: How Electronic Media – From Baby Videos to Educational Software – Affects Your Young Child. I’m eager … [Read more...]

Filed Under: Media Literacy Tagged With: adolescent body image, Animoto, beyonce, childrens health, Counter-marketing, Dare to compare, digital tools, fast food labeling, food marketing kids, health literacy, junk food in schools, kids nutrition, kids-food-products, media-literacy, NAMLE, Nutrition & Wellness, nutrition labeling, Olympics Junk Food Fail, pepsi and Let's Move, Positive Body Image, school wellness programs, Sexualization & Body Image, soda, sports drinks, Talking to Kids About Junk Food

Marketing Tactics Undermine Parent Authority: Moms Not Lovin It.org

July 8, 2013 by Amy Jussel Leave a Comment

July 8, 2013 Update: Join the #MomsNotLovinIt Twitter chat about McDonalds and other fast food giants specifically targeting kids of color, and the new study in Journal of American Medical Assn on Hispanic/pediatric media exposure and the impact on children's health! May 10, 2013 Out of sight, out of mind? Hardly. As a proud participant in the Mother’s Day “Mom’s Not … [Read more...]

Filed Under: Nutrition & Wellness Tagged With: #MomsNotLovinIt, corporate ethics, diabetes prevention, fast food marketing, food industry, food marketing kids, Hispanic obesity, junk food in schools, junk-food, Kids health, kids nutrition, Latino Outreach, McDonalds, Moms Not Lovin It, profit over public health, Stop Corporate Abuse, targeting kids of color, youth-marketing

Family Diversity In Books: A Child’s View of DOMA

June 29, 2013 by Amy Jussel 2 Comments

Update: June 26, 2015It's official. The U.S. Supreme Court has ruled 5 to 4 in favor of marriage equality (see Justice Kennedy's closing paragraph summation which poignantly concludes, "it is so ordered.") Here's hoping this "kidlit" gets revisited with fresh eyes and an empathetic lens to see how profoundly meaningful this is for children whose families have been denied this … [Read more...]

Filed Under: Stereotypes & Diversity Tagged With: AAP LGBT families, All Children Matter, Bert and Ernie New Yorker, children's books, DOMA, Family diversity, freedom to marry, gay characters on TV, gay parents, Glaad, human rights, kidlit, LBGT, LGBTQ, marriage equality, media mindfulness, Openly YA tour, Operation Marriage, picture books, repeal of DOMA, respect for marriage act, School Library Journal, YA lit