Amy Jussel

Brave Girls Want: A Movement, Not a Moment.

September 10, 2013 by Amy Jussel Leave a Comment

Sept. 11, 2013 Grand Finale Tally for IndieGoGo campaign ended at 11:59PT: $26,673 Sept. 9, 2013 Today marks the triumph of a grassroots groundswell over colossal corporate branding, with the tipping point to “take back the media” coming from individuals, en masse! Tomorrow, the Brave Girls Invade Times Square campaign will be featured as the IndieGoGo crowdfunding … [Read more...]

Filed Under: Emerging trends & STEM Tagged With: #KeepMeridaBrave, adolescent body image, Amy Jussel Partner, Amy-Jussel, APA task force sexualization girls, BGW, brain plasticity, Bratzillaz, Brave, Brave director Brenda Chapman, Brave Girls Alliance, Brave Girls Invade Times Square, Brave Girls Want, Brenda Chapman, change the channel of influence, child development, Cinderella Ate My Daughter, Consumerism, consumption, corporate social responsibility, CSR, Disney, Disney-Princesses, diversity, gender equity, gender parity, girls leadership, hypersexualized, If you had the chance to change your fate, Ines Almeida, International Day of the Girl, Let Toys Be Toys, Media and Perception of Reality, media-literacy, Media-Makeovers, Melissa Wardy, merchandising, Merida makeover, Merida petition, Monster High, Packaging-Girlhood, parenting, Peggy Orenstein, PigTail Pals, preteen body image, Princess Free Zone, Princess Merida, Rebecca Hains, redefining girly, Sexualization, sexualized dolls, SheHeroes, So Sexy So Soon, stereotypes, That's Not Merida, Toward the Stars, toy industry

Back to School: Using Branding as a Media Literacy Lesson

September 4, 2013 by Amy Jussel Leave a Comment

August 20, 2015 Update: More Back to School branding boondoggles...Remember when the G-force Gatorade tribe was caught red-handed with their marketing machinations of hawking sugar hydration to students over regular water? Well, they're at it again, this time sneaking their sports drinks message into schools as 'hydration education' which is perhaps one of the biggest shilling … [Read more...]

Filed Under: Branding & Consumerism, Marketing Shaping Youth Tagged With: 5 ways to combat back to school marketing, Amy-Jussel, Back to school, back to school marketing, campus bike, campus marketing, campus safety, cause marketing, circle of 6 app, college branding, college marketing, college students apathetic about brands, Counter-marketing, critical thinking, Critical-thinking-skills, fast food marketing, fight fire with fire, financial literacy teens, Freshman 15, kids and media, kids credit cards, Marketing in schools, marketing tactics, media-literacy, MOOC, NAMLE, pester power, teens and privacy, think red, Think Watson

Navigating Boy Culture With Masterminds & Wingmen

August 31, 2013 by Amy Jussel 2 Comments

Aug. 30, 2013 There are certain overused terms pervasive in our media culture that jolt my critical thinking radar into high alert skepticism: ”parenting expert” is one of them, and “bullying prevention specialist” is another…And though author Rosalind Wiseman uses neither title, she’s one of the few that merits both monikers. In her new book “Masterminds & Wingmen: … [Read more...]

Filed Under: Pro-Social & Positive Picks, Stereotypes & Diversity

“Brave Girls Want” Marissa Mayer to Lead, Not Follow

August 23, 2013 by Amy Jussel Leave a Comment

Aug. 22, 2013 Yahoo CEO Marissa Mayer has posed a vast public health problem in the latest edition of Vogue……Literally and figuratively.That can be a good thing if it helps ignite a media conversation on the saturation of sexualization in our culture that epitomizes the objectives of our movement at “Brave Girls Want” to take back media from depictions of women that have … [Read more...]

Filed Under: Sexualization & Body Image Tagged With: ACES, ACEs study, Adverse Childhood Experiences, Amy-Jussel, APA sexualization study, APA task force sexualization girls, Brave Girls Want, Brokeback pose, child development, childrens health, Gale Dines, girls health, hyper-sexualization, Marissa Mayer, Marissa Mayer Vogue, Masterminds and Wingmen, Media-Influence-Kids, media-literacy, Men-Ups, Merida makeover, objectification, Pop culture impact on kids, Pornland, Preteen-Identity, preteen-self-esteem, profit over public health, puberty, public health, rape culture, Rosalind Wiseman, sex objects, Sexualization, Take back media, TDV, teen dating abuse, teen sexual behavior, textual harassment

Back to School With A Healthy, Green Spin On The Freshman 15

August 19, 2013 by Amy Jussel Leave a Comment

Aug. 19, 2013 Turning negative media messages into positive, purposeful pursuits is what Shaping Youth is all about, so the newly launched "Freshman Green 15" project from Teens Turning Green.org fits smack dab into our sweet spot.I’ve long been a fan of their smart marketing, and have attended their Green University to see the winners from their annual Project Green Challenge … [Read more...]

Filed Under: Emerging trends & STEM Tagged With: Back to school, conscious college road tour, conscious colleges, eco literacy, Environmental Education, Erin Schrode, farm to table, Freshman 15, Freshman Green 15, green back to school supplies, green college life, Green-Media-Youth, Green-Teens, Judi Shils, Project Green Dorm, Project Green Prom, Teens Turning Green, TTG