Advertising – Page 20

The Laramie Project: Using Media to Teach Tolerance 10 Years Later

November 13, 2009 by Amy Jussel 6 Comments

Nov. 13, 2009 It’s fitting that The Laramie Project premiers locally tonight in San Mateo on Friday the 13th, as the theater production resurrects a haunting melancholy on the ‘unlucky’ and fateful day young Matthew Shepard was kidnapped, severely beaten and left to die suffering for six days tied to a fence on the outskirts of Laramie, Wyoming. Reason for the hate crime? He … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, People Shaping Youth, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: APA, brutal slaying, diversity, Epilogue Part 3 Laramie, Erase-Hate, gay, gay rights, Greg Pierotti, Habbo Hotel, hate crimes, history, Homecoming assault, homophobia, human rights, InfoBus, intolerance, killer, Laramie Wyoming, Lgbt, living history, Matthew Shepard, media-literacy, Moises Kauffman, MSF, murder, October 12, participatory learning, reach and teach, sexuality, support, teaching tolerance, Tectonic Theater, Tectonic Theatre, teens, The Laramie Project, theater as journalism, tied to fence, tolerance, tolerance.org, victims of violence

Gossip Girl November Sweeps Schtick Predictably Trashy

November 10, 2009 by Amy Jussel 12 Comments

Nov. 10, 2009 No, I didn’t watch the heavily promoted Gossip Girl ‘threesome’ shock schlock last night that sent the Parents Television Council rightfully into a tizzy, but frankly I didn’t need to, as the whole ‘provocative’ ploy is summed in two words, “sweeps week.” The vapid values trotted out in the ‘skankwear’ with stilettos crowd is pretty par for the course on the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: 15 Things to Do before graduating, admonish, affluenza, APA, ban, boy toys, Bucket List, bullying, catty, censorship, cliques, CW, Cyberbullying, Dare the Movie, flame baiting, girl archetypes, girls, gossip, Gossip Girl, Hilary Duff, Hillary Duff, hypersexualized, impressionable, Lizzie McGuire, Mama bear, mean girls, menage a trois, network, Parents TV council, Poptimal, populars, PTC, ratings, rich girls, sexuality, Sexualization, shock, shock schlock, sweeps week, teens, Three-way, Threesome, titillation, toxic cues, TV, tweens

Disney XD: A Case Study on Packaging Boyhood

November 3, 2009 by Amy Jussel 9 Comments

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Aaron Stone, aggression, battle, Blink, boys, Buffed-Boys, competition, conquest, cool guy, Daedalus, danger driven, Disney, Disney XD, Five Tips for Raising Media Savvy Sons, Gamine-Expedition, gaming, gaming violence, gear, Gender, green, GTA, guys, Hannah Montana, heroes, In Search of Boys, joystick, Lyn Mikel-Brown, Malcolm Gladwell, Mark Tappan, marketing to boys, Media Commons, media-literacy, MMORPG, Nick-Yee, Packaging-Boyhood, risk takers, Sara-Grimes, Sharon Lamb, skater brands, slacker, sons, speed, sports, testosterone, Tinkerbell, top dog, Tough Guise, united nations, videogames, Virtual-Worlds, warriors, winning, World-of-Warcraft, youth

Flash Animation & Viral KidVid? Give Pause

November 3, 2009 by Amy Jussel 1 Comment

Nov. 3, 2009 Here's a marketing campaign kids LOVE (me too!) No secret I’m a huge Fido fan…Flash animation? Not so much. It often freezes my Firefox and fouls up the works more often than not on a business site but here in this 'oldie but goodie' ('06-'07ish?) this viral video making the rounds again proves to be pure gold. Give that ad agency a biscuit for its viral … [Read more...]

Filed Under: Advertising, Branding & Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Viral & Buzz Media Tagged With: ACE, Acespace.org, activism, Alliance for Climate Education, Alliance for Climate Protection, climate change, customizable, declare your independence, Digital, Digizens, Dog Tricks, dogs, eco, Energy, Environment, Flash activism, flash animation, Forward to a friend, fossil fuels, Free Range Studios, Global Warming, go green, green, Green-Teens, Heartgard, Hip-Hop, hiphop, insert name, Jib Jab, JibJab, Kids, Meatrix, Mouth Revolution, NetGen, personalized videos, sendables, Store Wars, Students, Sustainability, teens, UGC, Videolicious, Viral Videos, youth

“Bring Your Baby to Life With Your Wii Remote?”

November 2, 2009 by Amy Jussel 4 Comments

Nov. 2, 2009 Not sure which part of this creeps me out more, the fact that 21st century baby dolls have a Wiimote crammed up the wazoo to ‘bring the baby to life’ as a Wii system accessory, the passive pink gender cues for girls and total absence of boys as video parenting poppas, or the product picture being a dead-ringer look alike of my own offspring at that age. Ewww all … [Read more...]