Advertising – Page 45

CCFC Successfully Knocks Sense Into Scholastic Re: Bratz Books

September 17, 2008 by Amy Jussel 5 Comments

As an anti-censorship media maven, I’m always reticent about ‘book bans’ of any sort, except when they’ve devolved into sexualized slop like Bratz diva doll toxic commercialism with mind-numbingly vapid, unhealthy behavioral "bratitude" and streetwalker style objectification. I far prefer the commercial free book fairs sans media tie-ins (here's how … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: activism, book bans, Book Fairs, branding, Bratz, Bratz book fairs, CCFC, commercialism, corporate responsibility, dads and daughters, girls self esteem, hasbro pussycat dolls, Marketing in schools, objectification, Packaging-Girlhood, parent mobilization, preteen-health, Scholastic, sexualization of children, Susan Linn, toxic media, unethical marketing

Kids’ Prime Time TV Health Cues Ingested, For Better or for Worse

September 16, 2008 by Amy Jussel 19 Comments

Dec. 28, 2016 Adding this MediaShift article on using comedy to impart serious science/data/facts as well. With an incoming administration that has no 'use' for reality or facts, it's imperative that media literacy advocates serve strong doses of health, science and eco-literacy into the media stream to combat propaganda and political 'RealityTV' trash, aka "fake news." … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth Tagged With: AIDS, Amy-Jussel, Andre Blackman, APA, digital-ads, eating-disorders, Entertainment Studies, Gossip Girls, Greek, Grey's Anatomy, health content, HIV, Hollywood and Health, Hollywood Health and Society, Kaiser Family Foundation, KFF, Kids, kids media influence, media consumption, media-literacy, Nielsen Ratings, Norman Lear Center, Parents TV council, Peer pressure, portrayal of alcoholism media, pregnancy prevention, preteen alliance, prime time, Sex Etc., sex sells, SexTech, sexuality, sitcoms portrayal of addiction, STD-prevention, teen pregnancy, teen sex, teens oral sex, The Secret Life of the American Teenager, TV, TV as health educator, TV by the numbers, USC Annenberg, youth, youth aids, Youth HIV testing

Get Greens For Your School: Free Idea Hamster Here to Help

September 12, 2008 by Amy Jussel 10 Comments

Free ideas for the asking, folks! It’s not every day you see me donating brain time for a grant tied in with corporate sponsorship, as I can smell a wellness PR ploy a mile away…but the Love Your Veggies grants are not exactly akin to "School Sit-ups Sponsored by Soda and Snacks" or McDonalds pushing apples and milk and clowns hawking fitness assemblies, (or as … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: Amy-Jussel, branding, cancer prevention, CCFC, childrens health, commercialism in schools, dips and veggies, farmers markets, fresh produce, fruits and vegetables, Hidden Valley Ranch, idea hamster, junk food in schools, K-6 schools wellness, kids greens, kids-fitness, love your veggies, LoveYourVeggiesGrant, More Matters, nutrition grants, obesity prevention, PBH, preteen-health, Produce better health, ranch dressing, RWJF, salad bar, salad dressing dips, school lunch, School Nutrition Association, school wellness programs, USDA guidelines, veggies

Two Angry Moms Bring A Fresh Approach To Shaping Youth 9-21!

September 11, 2008 by Amy Jussel 7 Comments

Filmmaker Amy Kalafa will be with us in October in person instead of September! Haven’t lost my ad agency headline-writing ability to cram all the vital sponsorship info into a log line, but HAVE lost my ability to triple-check dates, as Amy Kalafa's schedule is equally zany as mine, and she's now flying in NEXT month to join us, so our 9-21 speaker is TBD. THIS … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: A Fresh Approach, agents of change, Amy Kalafa, Amy-Jussel, Bay Area Parent, Biggest Loser, champions for change, changebloggers. film activism, Cindy Byrne, Dare to compare, diet, Fall Film Fest, fresh choice, good nutrition, gross out game, healthy choices, Healthy-Kids, HFCS, HOPE Collaborative, Jack London Square, junk-food, Kids, Kids health, love your veggies, lunchbox ideas, Media-Kids, network for healthier california, nonprofit entrepreneurs, nutrition, Oakland School Board, organics, Pop-Culture, processed foods, Rachel Ray, Revolution Foods, school lunch, school lunch program, school lunches, social change, TAM documentary, Trader Joes, Two Angry Moms, whole foods, Youth-Media

HFCS Ad Analysis: Dieticians Dissed, Media Literacy Mandatory

September 10, 2008 by Amy Jussel 13 Comments

When I sounded off in HFCS Corn Wars about the ‘artificial sweetness’ of the ubiquitous HFCS ads, I promised I’d have our own nutrition correspondent, Rebecca Scritchfield weigh in with her professional analysis, but first…you MUST see BlogHer Gena Haskett’s insightful piece on the way we should consume advertising. It’s straightforward, … [Read more...]