Advertising – Page 46

HFCS Corn Wars: A Surprise That’s Far from Sweet

September 8, 2008 by Amy Jussel 13 Comments

“Mom, go to SweetSurprise.com right now!” yelled my daughter in an urgent commando bark. Before I could even protest her lousy timing, I got a “NOW! I’m not kidding! GO! GO!” she shouted at me like a drill sergeant. Sheesh. Well, when she’s right, she’s right. Turns out ABC Family was running not one, not two, but EIGHT rotations of … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: Amy-Jussel, Appetite for Profit, artifical additives, biochem, chem cuisine, Consumerist, Corn Refiners Assoc., corn syrup, CSPI, Diabetes Action Team, FDA, food law profs, Food Politics, Health Commentary, HFCS, HFCS dangers, HFCS Food Supply, HFCS junk food science, HFCS myths, High fructose corn syrup, junk-food, Marion Nestle, Mayo Clinic, Michael Pollan, Michele Simon, natural, organics, processed food, Public Citizen, Rebecca Scritchfield, Rudd Center, Sweet Surprise, Washington Post Kids Obesity Series, What to Eat, Yale

America the Beautiful: An “R” Rated Movie You WANT Kids To See

September 3, 2008 by Amy Jussel 23 Comments

Teens and tweens have heard more raw verbiage on school grounds in any given day than Eve Ensler's little snippet in America the Beautiful that garnered the documentary an ‘R’ rating. (trailer here) That ‘R’ is for the reform needed in movie ratings, since even the most graphic visuals of plastic surgery could have shown on ER or CSI prime time on any … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Viral & Buzz Media Tagged With: access to media, America the Beautiful, America the Beautiful documentary, America the Beautiful movie, Amy-Jussel, BABIB, Beauty products, Bigger Stronger Faster, bleaching agents, body loathing, body shame, body-positive, boys, Cancer, Congressman Jim Ramstad, Cosmetics, Darryl Roberts, Dove, Eating Disorders Coalition, eating-disorders, EDC, EWG, Fast Food Nation, Gerren Taylor, girls in Fiji, HR1424, Indie film, Interview with Darryl Roberts, Jackson Katz, Jean Kilbourne, Julianne Moore, Kate Winslet, Killing Us Softly, NEDA, packaging boyhod, Packaging-Girlhood, preteens, pthalates, Reign-of-the-Girl-Child, Revlon, S558, self-esteem, self-worth, So Sexy So Soon, teen girls, Teens for Safe Cosmetics, Tough Guise, Toxic ingredients, tween girls, Tyra Banks

Shaping Youth Interviews ATB Director Darryl Roberts

August 29, 2008 by Amy Jussel 10 Comments

Last Friday I broke policy and posted America the Beautiful: “See it. Support it.” sight unseen! 48 hours ago I saw it; applauded it. 24 hours ago I started a ‘social media scramble’ to rally a posse of social media pals to “Tweet it, Digg it, Blog it, Friend it," and NOW, I’m asking YOU to get your keister into a seat and spike the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Sexualization & Body Image, Shaping Youth Tagged With: adolescent body image, America the Beautiful, America the Beautiful documentary, ATB documentary, ATB movie, Beauty at any cost, breast augmentation, Childhood Matters, Darryl Roberts, dieting, Dr.-Robyn-Silverman, Eve Ensler, Facelifts, fat, Feel Good Girl, Is America Obsessed With Beauty, Kids, models, New-Moon-Girl-Media, plastic surgery, preteen-health, price of beauty, Rona-Renner, self-esteem, Sundance Kabuki, teens, thin, tweens, Ugly truth about beauty, weight obsession, YMCA, YWCA

America the Beautiful Documentary: See it. Support It.

August 22, 2008 by Amy Jussel 18 Comments

Shaping Youth’s K-5 playground documentary in development, “Body Blitz: Media, Shaping Youth” should get a big boost of media ‘umpf’ and fiscal validation with the release of the new doc, America the Beautiful opening today in L.A. (theater listings/city slate here) and next Friday in S.F., S.D., and Las Vegas! I’ll be interviewing America … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: America the Beautiful documentary, Amy-Jussel, APA report early sexualization, appearance, ATB documentary, Biggest Loser, Body Blitz, catwalk, Darryl Roberts, Dove Onslaught, Dr.-Robyn-Silverman, Family Diets, Gerren Taylor, Girl Media Maven, modeling, MTV Model Makers, Nancy-Gruver, Packaging-Girlhood, Paris Hilton, Reign-of-the-Girl-Child, runways, Ted Casablanca, teens, thin, tween models, tweens, waif

8-8-08 Beijing Olympics: Using New Media With Decorum

August 8, 2008 by Amy Jussel 7 Comments

My eco-minded ‘one world, one dream' brother was married on 8-8-88 at 8:08, and though he’s not Chinese, he’s well aware that many people in China believe in the good fortune of number eight, “ba” as a symbol of wealth and prosperity. So Happy 20th Anniversary today Mark & Deb! Here's to joyous days! If today’s 8-8-08 at 8:08 … [Read more...]