Branding & Consumerism

A Huge Conversation: Media Literacy Talking Points (Pt 2)

June 27, 2010 by Amy Jussel 9 Comments

June 27, 2010 In Part Two of this HUGE conversation (premiering tomorrow on ABC Family, my Part One is here) we'll try to unpack some of the core questions that SHOULD be top of mind to embrace the media literacy side of the body image, obesity, nutrition and kids' health dialog. I’ll start with the universal disclaimer that I am NOT a medico, eating disorder pro or body … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: ABC Family, Actionist Network, AllyKatzz, Archimage, Camp Victory, childhood obesity, Common Sense Media, Confidence Community, Counter-marketing, Dare to compare, dieting, Dove Love, Dove Onslaught, Dove Self Esteen Fund, eating-disorders, escape from diab, girls-self-worth, good nutrition, Grey's Anatomy, gross out game, healthGAMERS, Hollywood and Health, Hollywood Health and Society, Huge, Huge Conversation Starter, HugeActionist, impact of health storylines, Ingesting Health Cues, Jess Weiner, KFF, Kids Prime Time TV, Lisa Cox, Live Huge, Media Literacy Clearinghouse, media-literacy, NAMLE, Nanoswarm, Nikky Blonsky, Norman Lear Center, Playnormous, Share Huge, talking points, Team Jess, thinspiration, tweens, weight, Winnie Holzman

Kids Summer Camps & Niche Gender Marketing: Why?

June 8, 2010 by Amy Jussel 23 Comments

June 8, 2010 Why do we have to turn summer camp into a marketing opportunity for pink and blue? What's the matter with plain ol' grass green and outdoor fun? Admittedly, I never made it to a 'traditional camp' until I was a parent. We moved duty stations during summers, and if we didn’t, we were ‘free range kids,’ amped with self reliance, creative spunk, and behavior … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Shaping Youth, Stereotypes & Diversity Tagged With: Actionist Network, adventure camp, Amy-Jussel, Castles, Childhood Summers, children, childrens intelligence, Confidence Community, day camps, DigiGirlz, Disney, Every Boy, Every girl, fairytales, Geena Davis Institute, Gender, gender literacy, gender parity, Gender Portrayal, Girl Media, Girls Leadership Insititute, Jess Weiner, Kids, media-literacy, Melissa Wardy, niche camps, overnight camps, Packaging-Boyhood, Packaging-Girlhood, PigTail Pals, pink and blue, pink camping gear, Pink princess, pink tents, Pink Think, pirates, princesses, reach and teach, redefining girly, robotics, selling of pink, sociological images, STEM, stratification, summer camps, traditional camps, true child

ABCs of Life: What’s Your Gift To Graduating Youth?

June 4, 2010 by Amy Jussel 2 Comments

June 4, 2010 How many graduating class invitations do you have piled up from folks you haven’t heard from in an eternity? I’m curious. I’m at three, and trying not to ‘over-think’ the blinding incivility of those with paws out for paltry ‘gimmes,’ preferring to perceive this as simply a well-meaning announcement akin to those holiday cards detailing ‘the kids … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Shaping Youth Tagged With: 2010 Graduation rap, 50 Graduation ideas, A-Z life lessons, abcs of life, Academics, accept differences, accomplishments, consumers, Eleanor Roosevelt, gift plaques, Gossip Girls, grad gifts, grads, graduation, graduation gifts, graduation should not be a fundraising event, Great minds, high school seniors, Josh Shipp Graduation Rap, living with intention, meaningful media, Media-Makeovers, milestones, Miss Manners, Oh the Places You'll Go, Parenting-Teens, Please Stop the Rollercoaster, Students, Sue Blaney, taming the gimmes, the gimmes, the giving tree

Age of Conversation & Kids: Digital Citizens v Snark Tanks

May 26, 2010 by Amy Jussel 8 Comments

May 26, 2010 When I mention social media being part of kids’ identity, parents often cringe and squinch up their faces like I’ve force fed them BeanBoozled Jelly Bellies in pickle and ‘rotten egg’ flavor. Some parents perceive social media to be one behemoth danger zone of Facebook/Formspring/Game Chat/Text-fest "words that wound"---injuring kids like drive-by hit-n-run … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: #WWYD, 171 authors, 2010, A Thin Line, Actionist Network, Age of Conversation 3, Amazon, AOC3, BJ-Fogg, bullies, bullying, Bullyproof, Channel V Books, charity, children, Clever Sheep, CoLABoratory, collaborative publishing, collective knowledge, Confidence Community, Cyberbullying, Digital, digital citizens, digital drama, Digizens, Do Something, Doug Engelbart, Drew McClellan, e-books, each take a chapter, educators become learners, Epic Change, Facebook privacy settings, Frontline SMS, future of the book, Gavin Heaton, Gestalt theory, Get busy, global bloggers, It's time to get busy!, Jedi wisdom, Jess Weiner, Kids Are Heroes, marketing, mean girls, mobile apps, Mobile Health 2010, Oct 22, participatory learning, personal brands, Pop-Culture, prosocial, relational aggression, Rodd Lucier, Sexualization summit, Sheeple, social good, social-media, Trust Agents, What would yoda do?, Yoda, Ypulse-Mashup

Sexualization Summit: Save the Date Oct 22, 2010 NYC

May 17, 2010 by Amy Jussel 22 Comments

May 17, 2010 As irony would have it, on Thurs, May 13, in New York City, a small tribe of thought leaders convened on how to best address rampant sexualization of youth in media and marketing. Each invitee of this diverse group was hand-selected for the purpose of "bringing their entire communities" into the conversation and sharing next steps, best practices, and public … [Read more...]