Marketing Shaping Youth Archives - Page 46 of 147

Shaping Youth Joins New Moon Girls Media As Affiliate Partner

November 5, 2009 by Amy Jussel 11 Comments

Nov. 5, 2009 New Moon Girl Media had a massive makeover last year giving girls 8 and up a vibrant, social, supportive space to express themselves without being bombarded by pop up ads for diets, hoochie mama fashions and (pre)teen profiteering… I wrote about it extensively here and here and here (the latter being my favorite one, interviewing the girls themselves!) so let's … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: affiliate marketing, All Things Girl, Bruce Sallan, dads and daughters, Dr. Robyn, Girl Effect, Girl Mogul, girl revolution, girls, Girls for a Change, GLTR-Girls, HGHW, Joe Kelly, motrin mamas, Nancy-Gruver, New-Moon-Girl-Media, Online zines, Packaging-Girlhood, preteen girls, Rachel Simmons, Reign-of-the-Girl-Child, RespectRx, Rosalind Wiseman, self-esteem, self-worth, smart girls, Subscription model, The Father Life, tweens, UGC

Disney XD: A Case Study on Packaging Boyhood

November 3, 2009 by Amy Jussel 9 Comments

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Aaron Stone, aggression, battle, Blink, boys, Buffed-Boys, competition, conquest, cool guy, Daedalus, danger driven, Disney, Disney XD, Five Tips for Raising Media Savvy Sons, Gamine-Expedition, gaming, gaming violence, gear, Gender, green, GTA, guys, Hannah Montana, heroes, In Search of Boys, joystick, Lyn Mikel-Brown, Malcolm Gladwell, Mark Tappan, marketing to boys, Media Commons, media-literacy, MMORPG, Nick-Yee, Packaging-Boyhood, risk takers, Sara-Grimes, Sharon Lamb, skater brands, slacker, sons, speed, sports, testosterone, Tinkerbell, top dog, Tough Guise, united nations, videogames, Virtual-Worlds, warriors, winning, World-of-Warcraft, youth

Flash Animation & Viral KidVid? Give Pause

November 3, 2009 by Amy Jussel 1 Comment

Nov. 3, 2009 Here's a marketing campaign kids LOVE (me too!) No secret I’m a huge Fido fan…Flash animation? Not so much. It often freezes my Firefox and fouls up the works more often than not on a business site but here in this 'oldie but goodie' ('06-'07ish?) this viral video making the rounds again proves to be pure gold. Give that ad agency a biscuit for its viral … [Read more...]

Filed Under: Advertising, Branding & Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Viral & Buzz Media Tagged With: ACE, Acespace.org, activism, Alliance for Climate Education, Alliance for Climate Protection, climate change, customizable, declare your independence, Digital, Digizens, Dog Tricks, dogs, eco, Energy, Environment, Flash activism, flash animation, Forward to a friend, fossil fuels, Free Range Studios, Global Warming, go green, green, Green-Teens, Heartgard, Hip-Hop, hiphop, insert name, Jib Jab, JibJab, Kids, Meatrix, Mouth Revolution, NetGen, personalized videos, sendables, Store Wars, Students, Sustainability, teens, UGC, Videolicious, Viral Videos, youth

“Bring Your Baby to Life With Your Wii Remote?”

November 2, 2009 by Amy Jussel 4 Comments

Nov. 2, 2009 Not sure which part of this creeps me out more, the fact that 21st century baby dolls have a Wiimote crammed up the wazoo to ‘bring the baby to life’ as a Wii system accessory, the passive pink gender cues for girls and total absence of boys as video parenting poppas, or the product picture being a dead-ringer look alike of my own offspring at that age. Ewww all … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 21st century, Australia, Baby and Me, baby glutton, babydolls, balance board, Bebe Gloton, behavioral cues, boys, Case for Make Believe, CES, Consumer Electronics Show 2009, consumption, digital play, dolls, exergames, gaming, Gender, girls, health games, mommy bloggers, National Institute of Play, NextNow Collaboratory, Nintendo, Packaging-Girlhood, parenting, Pink Think, play, realism, simulations, Stuart Brown, Tech toys, totally wired, Toys, video games, Wii, Wii remote, wiimote, Wired

Media Morsels for Lil’ Goblins: Next to New BOOks as Treats!

October 29, 2009 by Amy Jussel Leave a Comment

Oct. 29, 2009 Every year I try to come up with ‘green Halloween goodies’ or attempt to find ‘healthier’ ideas that are not a snore or a bore... just to balance out the gobs of candy kids receive and seed the concept that other treats can be even cooler than standard fare. The trick is to go for the wide smile alternative and the ‘value-add’ as they say in marketing, because … [Read more...]