Marketing Shaping Youth Archives - Page 50 of 147

Bridging Generational Divides Through Music & Media

September 28, 2009 by Amy Jussel 4 Comments

Sept. 28, 2009 This past weekend I hosted “team bonding” for the JV girls’ volleyball crew coming together from a wide array of schools, cultures, and socioeconomics to learn to trust, play and unite as one cohesive unit. At first my ears were sounding alarms as if I had a living lab of Rachel Simmons' 'girl talk' research in my house, so I tossed those ‘Table Topics’ handy … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: art and music, bands, Bruce Sallan, concerts, CoParenting, festivals, global music, Kids, Live Nation, Music, musicians, Outside Lands, parenting, Peace Through Music, Rachel Simmons, road trips, rock and roll, rock concerts, single dads, songs, T-Mobile, Table Topics, team bonding, teens, Woodstock

A Homeless American Girl Doll: Really, AG? REALLY?

September 25, 2009 by Amy Jussel 14 Comments

Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, attention and resources to the issue I thought it was pretty cool. I met a couple of people from Virgin Mobile’s Re-Generation campaign at the cause-marketing lunch table at the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Sexualization & Body Image Tagged With: $95 doll, AG, All Things Girl, American Girl, Amy-Jussel, brandwashing, Carissa Phelps, cause marketing, children, CSR, dolls, downturn, economy, girls, Gwen, homeless, homeless doll, Lyn Mikel-Brown, Mattel, NAEH, Packaging-Boyhood, Packaging-Girlhood, ReGeneration, Sharon Lamb, shelters, Stand Up for Kids, stress, Virgin Mobile, Virgin Unite, youth, Youth homeless awareness, Youth Noise

Rachel Simmons Tonight at GunnHS, Palo Alto!

September 24, 2009 by Amy Jussel 2 Comments

Sept. 24, 2009 S.F. Bay Area readers, reminder Rachel Simmons is speaking TONIGHT for free at Palo Alto's Gunn High School (details here) about her new book The Curse of the Good Girl (living proof of same right here with yours truly, heh) I interviewed Rachel Simmons about what all has transpired in media and marketing since her decade of research on relational … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Amy-Jussel, be heard, bullying, Curse of the Good Girl, emotional intelligence, empowerment, girls, Girls for a Change, girls leadership, girls voices, girls-confidence, Gunn High School, ideals, Kids, New-Moon-Girl-Media, Odd Girl Out, overachievers, perfect, preteens, Queen bees, Rachel Simmons, relational aggression, RESPECT, Rosalind Wiseman, self-worth, Stepford wives, super girls, SuperGirl, youth, youth voices

FCC Chair Receives Our Coalition Letter on Product Placement

September 24, 2009 by Amy Jussel 2 Comments

Sept. 24, 2009 Shaping Youth is part of this coalition (15pp pdf here) joining over 50 signatories on "FCC Docket 08-90." As a nonpartisan, non-censorship, nonprofit recall I support two key coalitions impacting children, the other being eco-literacy, NCLI. You can get a glimpse of my reasoning here, but I'll focus fully on "'why this is important" deconstructing the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Vapid Values Tagged With: ad regulations, ad-creep, American-Idol, big pharma, broadcasting, Buyology, CCFC, children, democracy, disclosure standards, DVR, embedded ads, ethics, fake news, FCC, FCC Coalition, FCC Docket 08-90, FCC-Product-Placement-Coalition, Integrated Marketing, intrusive ads, junk food ads, Kids, Martin Lindstrom, Media, Michael Rich, Nancy Marsden, NCLI, news team product placement, Nielsen reports, One Tree Hill, Product Placement, public health, regulatory measures, stealth ads, Tivo, TV Product Placement, Vapid Values, watchdogs

Peace, One Day. September 21. Reach And Teach.

September 21, 2009 by Amy Jussel 11 Comments

Sept. 21, 2009: United Nations International Day of Peace. (Not that you could tell from the Google icon which is marking HGWells' bday, ahem.) Ways for kids to 'imagine all the people...?' Show them the wings of hope with peace doves soaring high, conveying that the power of youth is global. (My hero, JGI’s Roots & Shoots) Look how much fun the Sprouts of Hope kids … [Read more...]