Childhood Matters Radio Show: Raising Strong, Healthy Girls Today

July 19, 2009 Here are some of the brand new resources or lesser known resources I named on the air today for those seeking SOLUTIONS rather than just identifying problems to get girls strong from the start and counter-act raising girls amidst "meat marketing"so pervasive today. TrueChild.org: Washington D.C. based advocacy org focusing specifically on these gender … [Read more...]

Digital Data Mining 101: Echometrix Takes Kids’ Pulse

July 8, 2009 Still focused on "child predator" panic on the internet? I'd focus more on white collar stalkers like Echometrix, ubiquitous in far greater numbers, if I were you. Imagine digital tracking of every pop culture cue and kids' conversation in "real time" mode, self-described in their Echometrix blog as "opinion mining and sentiment analysis," to tap the "$190 billion … [Read more...]

Summer of Link Love: Reprint Rights, Yours for the Asking!

July 7, 2009 If I were using my marketing hat, I could’ve headlined this post “Expose yourself, and we’ll reciprocate” or some other sexist tripe for click-through baiting in edgy innuendo/ad agency style. But...since: a.) I disdain obvious ad ploys and b.) it runs counter to our mission and all we stand for in raising the bar on media messaging, I’ll simply defer to Tracee … [Read more...]

healthGAMERS Part Two: Interview With Melanie Lazarus, MPH

June 30, 2009 Today in my Twitter feed (yes, I finally joined, see sidebar badge!) I immediately benefited from the 'following' phenom to shortcut my research time when a new friend/follower in Australia, Tania Andrusiak, pointed to today’s Scientific American story called “Take two video games and call me in the morning” ---('ReTweet' visual at left) Guess it's time for … [Read more...]

Hey Kids: Is There A Market for Healthy Games?

June 28, 2009 There's no question healthGAMERS are exploring the opportunities of using a "perceived problem as a solution" in the gaming world. Humana is now offering $5000 to create a healthy game concept, RWJF crowdsourced ideas in Teen Second Life with their Dream it. Do it. venture for healthier communities and Elf Island's already seeing therapeutic results in their … [Read more...]