behavior change

Fighting Fire with Fire: How Would YOU Counter-Market Vaping?

June 19, 2019 by Amy Jussel 2 Comments

June 19, 2019 As an ad industry creative director I’ve spent years using applied science to flip messages in healthier directions by tapping into the same tactics that marketers use to hook their audiences early and often. (Here’s how I use marketing tactics to sell 'reluctant readers' on reading for fun, or getting kids to 'eat green' by using Shrek against junk food drek … [Read more...]

Filed Under: Counter-marketing, Nutrition & Wellness Tagged With: adolescent brain, adolescent development, Altria, behavior change, CDC tobacco harm, Counter-marketing, Danielle Ramo, generation vape, GenZ, Juul, Juul toxins, Juuling, nicotine harm, public health, smoke free, teen health, Truth Initiative, vaping, youth addiction, youth influencers, youth smoking

Gaming: A Battle Over Anorexia In World of Warcraft

June 6, 2014 by Amy Jussel 5 Comments

June 7, 2014 This coming week I’m attending the colossal gaming #Gsummit in S.F., a four-figure fee fandango (won in a drawing) that I’m eagerly sweeping my slate for in order to learn from ‘the biggies’ how large scale gaming and gamification can impact behavior change, physical/mental and social-emotional environments, education, imaginative play, and even widespread public … [Read more...]

Filed Under: Mobile Media, Apps & Gaming Tagged With: #Gsummit2014, Addicting-Games, adolescent body image, anorexia, behavior change, Bigorexia, boys body image, cognitive science, crisis text line, Erik Martin, Erik N. Martin, game addiction, game based learning, gamification, gaming for good, GSummit, Inspire Foundation, kids mental health, male eating disorders, MIT Vanished Game, MMORPGs, MMOs, nature deficit, NEDA, PersonalZen, Persuasion-Technology-Lab, ReliefLink, SuperBetter, teen depression, therapeutic benefit, video games get kids hooked, videogames, Virtual Reality, Workout App, World-of-Warcraft, WoW, WoW as therapeutic tool, YthLive

Culture Clash: STD App’s Naming Gaffe Goes Viral

April 3, 2014 by Amy Jussel 6 Comments

July 19, 2014 Update: Mahalo and 'Ho'omaika'i 'ana (thank you and congratulations) for the corporate social responsibility exhibited by the Hula app founders and developers who have officially renamed their HIV/STD testing results app "Healthvana" as promised for a mid-July reveal! (more news here and follow up story to come) May 6, 2014 30 days later, AP NewsBreak/The … [Read more...]

Filed Under: Branding & Consumerism Tagged With: behavior change, campus safety apps, CDC Teen Sexual Health, Change the name of the STD alert, college STD clinic finder, cultural appropriation, diversity and health, hapa haole, Hawaii, Hawaiian culture, Hawaiian heritage, history of hula, Hula, Hula app, Hula app petition, Hula is sacred, hula stereotypes, kamaaina, Merrie Monarch Hula Festival, mHealth, mobile apps, napalapalaiolaka, Native Hawaiians, Ramin Bastani, sexed, sexual health, STD-prevention, STDs, STDS/HIV-exposure, youth apps, Youth public health, YTH, YthLive

Stop Texting While Driving: Will People Learn To Steer Clear?

September 19, 2012 by Amy Jussel 3 Comments

Feb. 4, 2015 Update! Tomorrow on Blog Talk Radio, impaired survivor of texting and driving Liz Marks shares her truth in a powerful show to get teens to LISTEN about putting down the phone. Lauren Galley of Girls Above Society hosts, with special guest and Shaping Youth ally Diana Graber of Cyberwise.org. Important topic that impacts us all. I plan on tuning in with my teen and … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: 23 times more likely to crash, adolescent brain, advergaming, against texting while driving, Amy-Jussel, AT&T, AT&T simulator, ATT DriveMode, behavior change, behind the wheel texting, Derek Baird, don't text and drive, Drive Safe.ly, driver's ed, driver-safety-teens-insurance-rates, It can wait, media-literacy, mobile CSR, mobile safety, Mobile Youth, neuroscience, never text and drive, no phone zone, no text is worth dying for, no text on board, no texting, not texting while driving phone, parental controls, pledge, profit over public health, responsible young drivers, speech to text recognition, stop the texts, stop the wrecks, teen drivers, Teen-Auto-safety, text no more, texting and driving, texting-while-driving, what works to drive behavior change

Playnormous Health-Edu Games Offer FREE Monster iMacs!

September 1, 2009 by Amy Jussel 4 Comments

Sept. 1, 2009 How do you improve K-12 student’s health knowledge, inspire creative writing, support eco-values of refurbished technology, and use whimsical hand-painted art of animated monsters to reach and teach? Launch a Playnormous custom-contest of amped up art that looks like it crawled out of a Pixar flick! Our friends at Playnormous (makers of the award-winning … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Animation, Apple iMac, Baylor College of Medicine, behavior change, Bust a Health myth, childhood obesity, contest, creative arts, custom, Dizzywood, Edubloggers, education, edugames, escape from diab, exercise, exergaming, feed the monster, Food Fury, Food Pyramid, free computers, FREE iMacs, functional art, GameChangers, games, gaming for good, Gaming For Health, giveaways, health, health e-games, healthGAMERS, healthy games, Healthy-Kids, iMac, K-12 teachers, Kids, media-literacy, Melanie Lazarus, monster, Monster iMacs, nutrition, nutrition research, one-of-a-kind, physical well-being, Playnormous, research, school, serious-games, Students, teachers, teaching tools, technology