education

Sesame Street Takes On Bullying in Shows, Talking Points

October 18, 2011 by Amy Jussel 3 Comments

Oct. 18, 2011 “Look at those feet!” Big Bird is told. “They’re ridiculous!” --“They are?”As he tries to get accepted into the “Good Bird Club,” he shifts from “happy to be me” to hanging his feathered beak with insecurity and scuffling his giant orange clompers in ‘not good enough’ mode…Before you roll your eyes at Sesame Street's bullying prevention program as yet another … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: anti-bullying, Big Bird, bullying, Bullying Prevention, Bystanders, children, Cyberbullying, digital citizenship, education, Good Bird Club, kid lit, Kids TV, kids-media, Love is not abuse, Love is respect, mean girls, media meanness, media-literacy, Muppets, national bullying prevention month, PBS Kids, preschool, Rachel Simmons, Rosalind Wiseman, school climate, Sesame Street, Sesame Workshop, special needs, Stop Bullying Now, tattling, teaching moments, Trudy Ludwig, verbal abuse, Word Girl

American Teacher Film Premiere: Review, Media Roundup

October 11, 2011 by Amy Jussel 1 Comment

Oct. 11, 2011 American Teacher premiered in San Francisco this week, and I found myself pre-qualifying industry colleagues to see who had a macro lens to cover the screening in my absence, with questions like: “Have you seen other ed policy films like The Cartel movie about corruption and misuse of funds in public education? Or Race to Nowhere about the testing frenzy and … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Shaping Youth, Stereotypes & Diversity Tagged With: 826 Valencia, American Teacher, Dave Eggers, default, ed policy, ed reform, edu documentaries, educating kids, education, education reform, films about education, Matt Damon, media and education, media-literacy, Nancy Carlsson-Paige, pro-teacher, Race to Nowhere, Reason.tv, Save Our Schools, SOS Rally, teachers, teachers in films, teaching, The Cartel, Waiting for Superman

Selling Reluctant Readers: 10 Marketing Tactics To Amp Up Fun

August 27, 2011 by Amy Jussel 10 Comments

Feb. 14, 2017 Valentine's Day Update: More ways to encourage reading, with therapy dogs (via MindshiftKQED Learning) and a few "Kidlit" picks for Valentine's Day that streamed across my desk, here and here...Off to my new tutoring gig at Reading Partners.org! Jan. 16, 2017 MLK Weekend: Book Three of March is out with Andrew Aydin, Nate Powell and John Lewis' much needed … [Read more...]

Filed Under: Advertising, Counter-marketing, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Amy-Jussel, Andew Aydin, banned books, behavioral change, book gimmicks, Boys and Reading, celebrity readers, childrens reading resources, comic books, comics in the classroom, decline in reading, digital media, digital storytelling, edu tech, education, forbidden fruit, Gamification of reading, Getting Boys to Read, graphic novels, GuysRead.com, Harry Potter Alliance, kidlit, Kids & Family Reading Report, kids choice, kids reading less, kids reading more, March, March Book Three, March Book Two, Mo Smells Pink, Nate Powell, online reading, operation teen book drop, PBS Kids, PBS Reading, pleasure reading, Read Kiddo Read, readergirlz, reading, reading games, Reading is Fundamental, reading resources, Real life heroes, Reluctant Readers, Rep. John Lewis, Room to Read, Scholastic study, Storybird, storytelling, Super Why, superheroes, SuperHeroes Documentary, SuperWhy Storybook Creator, teaching with graphic novels, teen lit, Teen Read Week, Tornado Warning, using marketing tactics, Will Smith running and reading, YA books, YALSA

Reading Rockets Kids Into Their Future (Pt.1: Kalimah Priforce)

August 18, 2011 by Amy Jussel 3 Comments

Aug. 18, 2011 Virtual show of hands, please... If it’s not on the "must read" summer reading list for back to school prep, how many kids cracked a classic this season? How ‘bout a kidlit self-picked selection? An online virtual book club? An augmented reality fairytale? A graphic novel? Meaningful manga? Um, a poolside magazine, status line or text message? While some … [Read more...]

Filed Under: Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: banned books, Careerspotting, Careerspotting 4 Kids, childrens reading resources, digital storytelling, donate books, edu tech, education, Jumpstart, Kabongo, Kalimah Priforce, kidlit, kids reading less, kids reading more, kids-media, NCBL, online reading, pleasure reading, Qykno, Read Across America, read for the fun of it, Read Kiddo Read, read the classics, Read.gov, reading, reading changes lives, reading for pleasure, reading games, Reading is Fundamental, reading resources, Room to Read, Scholastic Summer challenge, storytelling, summer reading, teen lit, Teen Read Week, The Good Men Project, Will Smith running and reading, YA books

CCFC Puts Energy Into Cleaning Up School Commercialism

May 16, 2011 by Amy Jussel 5 Comments

May 16, 2011 Continuing our ‘positive picks’ series on media and marketing that matters, a gigantic ‘Howard Beale’ style shout from the windows “w00t!” to champions of change at CCFC, Campaign for a Commercial Free Childhood who snuffed out the filthy coal curriculum pushed into schools via Scholastic after just 48 hours of harnessing the power of their CCFC aligned … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: Amy-Jussel, Book Fairs, branding in schools, Brands in Schools, brandwashing, Bratz books, CCFC, Channel One, clean coal, coal, coal curriculum, commercial brands, commercial free, commercialism, commercialized school curriculum, Consuming kids, education, Energy, Friends of the Earth, Greenpeace USA, junk science, Kids health, label literacy, media-literacy, Rethinking Schools, Scholastic, SunnyD, SunnyD sugar spree, Susan Linn, vested interests