fast food marketing

Fed Up With Food Marketing to Kids? Nosh On Food MythBusters Film

September 21, 2013 by Amy Jussel Leave a Comment

Sept. 21, 2013 Tired of the $2 billion/year endless barrage of hard sell food advertising hawking toxic crud to children to turn them into life long consumers? You’re about to get some ammo in the media battle for kids’ hearts and minds… On September 25, 2013, the online premiere of the 6-minute bite sized short animated film Food MythBusters.org promises to expose how “Big … [Read more...]

Filed Under: Nutrition & Wellness Tagged With: #MomsNotLovinIt, Amy-Jussel, Anna Lappe, brand-ambassadors, Burger King, clowning around with kids health, corporate accountability, corporate ethics, Counter-marketing, DigitalAds.org, fast food marketing, Fast Food Nation, Feeding Frenzy, food marketing to kids, Food Mythbusters, Food Myths, food policy, Food Politics, FoodMyths, Healthy-Kids, junk food ads, junk food in schools, junk food marketing, Kids food marketing, Kids health, kids nutrition, Moms Not Lovin It, nag factor, nutrition education, obesity prevention, pester power, preventive health, processed foods, public health, secret documents sugar industry, Stop Corporate Abuse, Talking to Kids About Junk Food

Back to School: Using Branding as a Media Literacy Lesson

September 4, 2013 by Amy Jussel Leave a Comment

August 20, 2015 Update: More Back to School branding boondoggles...Remember when the G-force Gatorade tribe was caught red-handed with their marketing machinations of hawking sugar hydration to students over regular water? Well, they're at it again, this time sneaking their sports drinks message into schools as 'hydration education' which is perhaps one of the biggest shilling … [Read more...]

Filed Under: Branding & Consumerism, Marketing Shaping Youth Tagged With: 5 ways to combat back to school marketing, Amy-Jussel, Back to school, back to school marketing, campus bike, campus marketing, campus safety, cause marketing, circle of 6 app, college branding, college marketing, college students apathetic about brands, Counter-marketing, critical thinking, Critical-thinking-skills, fast food marketing, fight fire with fire, financial literacy teens, Freshman 15, kids and media, kids credit cards, Marketing in schools, marketing tactics, media-literacy, MOOC, NAMLE, pester power, teens and privacy, think red, Think Watson

Marketing Tactics Undermine Parent Authority: Moms Not Lovin It.org

July 8, 2013 by Amy Jussel Leave a Comment

July 8, 2013 Update: Join the #MomsNotLovinIt Twitter chat about McDonalds and other fast food giants specifically targeting kids of color, and the new study in Journal of American Medical Assn on Hispanic/pediatric media exposure and the impact on children's health! May 10, 2013 Out of sight, out of mind? Hardly. As a proud participant in the Mother’s Day “Mom’s Not … [Read more...]

Filed Under: Nutrition & Wellness Tagged With: #MomsNotLovinIt, corporate ethics, diabetes prevention, fast food marketing, food industry, food marketing kids, Hispanic obesity, junk food in schools, junk-food, Kids health, kids nutrition, Latino Outreach, McDonalds, Moms Not Lovin It, profit over public health, Stop Corporate Abuse, targeting kids of color, youth-marketing

Using Matching Funds Marketing Tactics: A Win-Win For Kids

December 30, 2008 by Amy Jussel 1 Comment

Ok mathletes and marketing mavens...when does $125=$250? The economy’s in the tank, and I want every penny leveraged to the max, so it makes sense that I’d wait until the 'best year-end deal' to gift to my favorite orgs using matching funds before Jan. 1. Since I literally received an EASTER toy catalog promo the day after Christmas (ack!) I’ve decided … [Read more...]

Filed Under: Advertising, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: 2 for 1, CCFC, cellphones, changing the present, Commercialization of Childhood, Dizzywood, double your money, economics, Elf-Island, fast food marketing, getting to yes, Harvard Program on Negotiation, Kids, limited time offer, marketing tactics, matching funds, MEF, microfunding, more for the money, negotiation, nonprofits, parenting, PON, princesses, teens, toy industry, tweens, unlimited texting, Weary parents, year end appeals, Zookazoo