green – Page 2

Reach and Teach Kids in Fun, Fresh Ways: Ten Under $10

December 21, 2009 by Amy Jussel 11 Comments

Dec. 20, 2009 In my last post I went for ‘free media finds that are priceless year-round,’ today I’ll nudge it up a notch to prove you can gift meaning and mindfulness without spending a fortune (not even a Hamilton!) I attended the Peace and Social Justice crafts fair and barely made it past the Reach and Teach table and Free the Children’s Me to We booth finding tidbits to … [Read more...]

Filed Under: Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: anti-princess, budget, butterfly origami, cartoon novels, children, Comics, edu tech, Free the Children, frugal, gifts, girls are not chicks, graphic novels, green, It Takes A Child, Kids, Kids Are Heroes, Liam O'Donnell, Manga, manners, Me to We, meaningful media, Media Meltdown, media-literacy, nonviolence, organic, parenting, reach and teach, RezEd, self-esteem, socially responsible, stocking stuffers, teachers, teens, Truce, Truce Toy Action Guide, tweens, under $10

Fun Tips for Thanksgiving: Ethics, Priorities & Media Moments

November 23, 2009 by Amy Jussel 4 Comments

Nov. 24, 2013 Update Springboarding off the seven Forest Ethics tips below, and Sierra Club’s 5 Tips for a Low Carbon Thanksgiving we’ve got some great news to add… KIDS will soon be able to track THEIR own role in reducing their carbon footprint, not just with the fun kids carbon calculator, but with a show and tell, action-inducing Cool The Earth.org app that engages kids to … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Shaping Youth Tagged With: adopt a turkey, alternative Thanksgiving, Black Friday, carbon footprint, carbon offsets, children, consumption, eco, family tradition, Farm Sanctuary, first Thanksgiving, food miles, food sources, Forest Ethics, games, Get 'Em Outside, gifts, give thanks, giving, green, harvest, holidays, icebreakers, iphone apps, Kids, Macys parade, meaning, mindfulness, Minivans, moms, outdoors, parenting, philanthropy, pilgrims, play, reduce reuse recycle, road trips, road warriors, Sierras, stress, Table Topics, Tales2Go, teaching, Teens Turning Green, Thanksgiving, tofurkey, transportation, travel with kids, turkey, vegan, vegetarian holidays

Disney XD: A Case Study on Packaging Boyhood

November 3, 2009 by Amy Jussel 9 Comments

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Aaron Stone, aggression, battle, Blink, boys, Buffed-Boys, competition, conquest, cool guy, Daedalus, danger driven, Disney, Disney XD, Five Tips for Raising Media Savvy Sons, Gamine-Expedition, gaming, gaming violence, gear, Gender, green, GTA, guys, Hannah Montana, heroes, In Search of Boys, joystick, Lyn Mikel-Brown, Malcolm Gladwell, Mark Tappan, marketing to boys, Media Commons, media-literacy, MMORPG, Nick-Yee, Packaging-Boyhood, risk takers, Sara-Grimes, Sharon Lamb, skater brands, slacker, sons, speed, sports, testosterone, Tinkerbell, top dog, Tough Guise, united nations, videogames, Virtual-Worlds, warriors, winning, World-of-Warcraft, youth

Flash Animation & Viral KidVid? Give Pause

November 3, 2009 by Amy Jussel 1 Comment

Nov. 3, 2009 Here's a marketing campaign kids LOVE (me too!) No secret I’m a huge Fido fan…Flash animation? Not so much. It often freezes my Firefox and fouls up the works more often than not on a business site but here in this 'oldie but goodie' ('06-'07ish?) this viral video making the rounds again proves to be pure gold. Give that ad agency a biscuit for its viral … [Read more...]

Filed Under: Advertising, Branding & Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Viral & Buzz Media Tagged With: ACE, Acespace.org, activism, Alliance for Climate Education, Alliance for Climate Protection, climate change, customizable, declare your independence, Digital, Digizens, Dog Tricks, dogs, eco, Energy, Environment, Flash activism, flash animation, Forward to a friend, fossil fuels, Free Range Studios, Global Warming, go green, green, Green-Teens, Heartgard, Hip-Hop, hiphop, insert name, Jib Jab, JibJab, Kids, Meatrix, Mouth Revolution, NetGen, personalized videos, sendables, Store Wars, Students, Sustainability, teens, UGC, Videolicious, Viral Videos, youth

Why 350.org? Fun Edu/Eco Activism Today For Int’l Climate Chg!

October 24, 2009 by Amy Jussel 11 Comments

Oct. 24, 2009 Kids love "dress up" and DOING things, so today’s the day to blend the two into global fun to seed ‘one world’ thinking with 350.0rg early on, joining 181 countries for the most widespread day of environmental action in history! (CNN World coverage) Find a local event near you (ck out the global 350 map!) or create one yourself by snapping some 350 group … [Read more...]

Filed Under: Branding & Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Viral & Buzz Media Tagged With: 350, 350.org, Action, Amy-Jussel, Bridge School Benefit, carbon emissions, carbon offsets, children, clean coal, climate change, CO2, coal, consumption, deforestation, EARTH, eco, eco activism, eco literacy, ecology, Environment, Forest Ethics, Global Warming, Global-Good, green, green teen, IFF, Inconvenient Truth, International Day of Climate Change, Kids, LiveEarth, marketing hope, Music, nature, One world, outdoors, PBI, planet, polar bears, reach and teach, stewardship, Sustainability, sustainable students, web of life, youth