halo effect

Mattel’s Manipulative Monster High Marketing Machine: Unkind.

June 15, 2012 by Amy Jussel

June 15, 2012 Last year when I wrote about Mattel’s vampy campy Monster High dolls I purposely didn’t even name their brand, hoping it would quietly fizzle and bury itself in the outcry of parents tired of sexploitation, sassy, rude, mean behavioral cues sent to kids, blatant consumerism and vapid values.When Mattel tried to backpedal from the toxic messages in their webisodes … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: anti-bullying, Bailey Shoemaker Richards, big media, brandwashed, brandwashing, Bratitude, Brattitude, Bratz, bullying, business ethics, Buyology, CCFC, childrens rights, Clawdeen, corporate accountability, corporate responsibility, crap detection 101, critical thinking, damaging toys, Daughters, Does Monster High Teach kindness?, Dr Jennifer Shewmaker, Emily-Anne Rigal, girls-self-worth, Goodwashing, halo effect, Hasbro, in-school marketing, kids media influence, Kind Campaign, Mattel, mean ghoul, mean girls, media mindfulness, media-literacy, Miss Representation, Monster High Dolls, Monster High's New Low, neuroscience of shopping, objectification, parenting girls, Peggy Orenstein, PigtailPals, preteen-health, preteen-self-esteem, Pro-social product placement, product propaganda, Pussycat Dolls, Sexed Up Toys, Sexualization, sexualized childhood, So Sexy So Soon, SPARK, spark change, spot the spin, targeting tweens, toxic cues to kids, tweens, unhealthy products, WalMart, worst toys

One Week Countdown! Vote For Your Favorite Ashoka Youth Venture!

January 2, 2009 by Amy Jussel 2 Comments

What better way to kick off the New Year than a quick click to put fresh faces of change to work on the world’s big issues? Ashoka’s Youth Venture, a global network of over 2,000 youth-led teams, picked 30 teen finalists (ages 13-18) to put their plans in motion and make change in the world. Now it’s YOUR turn to vote ‘em up and whittle ‘em … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: $10, 000, 13-18, @15, @15 Fund, Amy-Jussel, Ashoka, Ashoka Youth Ventures, Ashoka's Changemakers, Best Buy, Best Buy@15 Challenge, Best Buy@15 Challenge with Youth Venture, cause marketing, children, corporate profiteering, corporate social responsibility, corporate sponsorship, crowdsourcing, CSR, Dream it do it, Facebook, feed a need, finalists, funding, GenV, Girls helping girls, halo effect, have fun do good, HopeLab, Ideablob, incentives, Just Means, Kids, make a difference, Media, mentoring, MySpace Impact, Payjr, portal, positive change, Random Kid, Ruckus Nation, RWJF, slideshare, social-media, Street Attack, Teen-Second-Life, teens, UGC, Viral Mesh, Virgin Mobile, Virtual-Worlds, vote, WAP, We Media, youth, Youth homeless awareness, Youth Venture, Zander Turtle Talks