Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]
Yesterday I had yet another mondo three-hour lunch with Michael Carter, PhD, mastermind of informal learning and Chief Playwright at cool new upstart virtual world Zookazoo. (feature forthcoming on their eco/animal endangerment efforts in their inspiring tween world soon!) As I was recapping the Ypulse Mashup session on kids’ virtual worlds, we zinged off on a variety … [Read more...]
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