Disney XD: A Case Study on Packaging Boyhood

November 3, 2009 by 9 Comments

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Are “Game Cheats” a Misnomer? Kids, Ethics & Virtual Worlds

July 24, 2008 by 13 Comments

Yesterday I had yet another mondo three-hour lunch with Michael Carter, PhD, mastermind of informal learning and Chief Playwright at cool new upstart virtual world Zookazoo. (feature forthcoming on their eco/animal endangerment efforts in their inspiring tween world soon!) As I was recapping the Ypulse Mashup session on kids’ virtual worlds, we zinged off on a variety … [Read more...]

Filed Under: Advertising, Consumerism, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Shaping Youth, Viral & Buzz Media Tagged With: , , , , , , , , , , , , , , , , , , , , , , ,