Aug. 31 2011 Transitioning back to school is tough, especially when media and marketing blitzes the ‘what could be’ fear dynamics of peer acceptance based on what you wear, how you look, and who you sit with at lunch. (Target's music teacher ad/video sums in satire well, "if your kids want to sound cool, they need to look cool") Now toss in the social media promises and … [Read more...]
June 20, 2011 Mission? Make learning fun. Investigators? Preteens. GameQuest? STEM studies, deeply rooted in gaming fun. I’ve been saving this post about MIT MediaLab/Education Arcade's Vanished game for today’s opening of the Games For Change festival in NYC, since their keynote speaker Al Gore has been taking questions @G4C on Twitter about best practices to engage … [Read more...]
Mar. 17, 2011 Unplugging for a day is a respite, but being gone for a week amidst news of tsunami disasters and first ever media moments like the March 10 White House Conference on Bullying Prevention plunged me into perpetual ‘catch up’ mode…Toss in this week’s March 16 FTC Privacy Hearings on Do Not Track policies and datamining behavioral profiles (see key quotes from … [Read more...]
September 2, 2010 Without a doubt, guerrilla marketing campaigns can be effective disruptors as well as clever marketing and teaching tools for advertising AND media literacy. But what happens when “attention” trumps common sense and branding ethics like this Sony ambient ad campaign? Its proliferation is akin to the “Captive” audience billboard debacle awhile back. As … [Read more...]
July 21, 2010 Can you hear the drumbeat, Hollywood? It’s getting louder. Girl advocates like Jessica Lawrence head to Capitol Hill to discuss H.R. 4925 tomorrow to share firsthand data about how depictions of women and girls in the media affect youth health and are landing sideways. Small business entities like Melissa Wardy of Wisconsin based PigtailPals has devoted an … [Read more...]
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