May 17, 2010 As irony would have it, on Thurs, May 13, in New York City, a small tribe of thought leaders convened on how to best address rampant sexualization of youth in media and marketing. Each invitee of this diverse group was hand-selected for the purpose of "bringing their entire communities" into the conversation and sharing next steps, best practices, and public … [Read more...]
Feb. 12, 2009 Media literacy rule number one: Watch for extreme headlines that command attention. I could've gone with 'Fatal Attraction' or any other number of sensationalist eyecatchers. As you can surmise, this is about the role of media feeding the pop culture zeitgeist like the Venus Flytrap plant in the Little Shop of Horrors, singing, "Feeeeeeed me." Valentine’s Day … [Read more...]
The name alone is a winner. “Parents For Ethical Marketing.” It’s universal, inclusive, and makes my name generation synapses smile (metaphorically, grammarians; hold the e-mails). When PEM founder Lisa Ray (formerly of the incisive, razor-sharp blog, Two Knives) approached me about her desire to start an organization to encourage corporate ethics in … [Read more...]
Last week’s New York Times article on 21st century ‘facelifts’ for kiddie characters gave me the willies on a variety of fronts, despite the fact that I’ve personally ‘freshened’ many a brand in my time. From Peanuts to Barbie, I 'get' that mega-brands need to stay au courant... I’ve admittedly had a hard time tapping into specific analysis of what’s irking me most about … [Read more...]
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