Mar. 1, 2009 How would you ‘green’ your high school prom? The entire month of March you can film short 2-3 minute Project Green Prom video clips and upload them to YouTube here in show-n-tell style to inspire teens across the country to think about greener alternatives and compete for some AMAZING grand prizes, like a trip to the Big (green?) Apple! I was so excited by … [Read more...]
Feb. 27, 2009 Not sure how many kids will tune into a :30 TV spot created by Academy Award-winning directors Joel and Ethan Coen doing a riff on Air Fresheners to “come clean about dirty coal,” but it’s sure easy for kids to ‘get it’ that there's an elephant in the living room. (isn't he cute? He's not in the ad, I found him on GumTree in London, but he makes the point, … [Read more...]
Feb. 18, 2009 As reticent as I am to bring MORE media into kids’ lives, when I’d rather they be outside in non-electronic natural environs, I’m firmly convinced that it’s all about balance, content, values, messaging, and leveraging the power of media in positive ways. No secret that I’ve had my eye on Elf Island (fact sheet here) ever since Izzy Neis gave a heads up on this … [Read more...]
Yep. Free Range Studios (once again!) produced this cute little animated critter tale. (Pretty soon I'm going to sound like I'm shilling for them!) I've already covered their Uncaged" pig-tale for California's Yes on 2...That said, support for the environment is NOT a partisan issue, and just like the NCLI eco-literacy act, this represents a bipartisan, national coalition for … [Read more...]
As one who is always looking for an easy ‘twofer’ (whether it’s a sunscreen that moisturizes, an inside-out raincoat, or a trick or treating door-knock to recycle unused toys) I started pondering the various green Halloween campaigns I’ve been involved with on Eco Child's Play and beyond, to see if they qualify as “reverse trick or treating.” There’s a fine line here…There’s … [Read more...]
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