June 19, 2019 As an ad industry creative director I’ve spent years using applied science to flip messages in healthier directions by tapping into the same tactics that marketers use to hook their audiences early and often. (Here’s how I use marketing tactics to sell 'reluctant readers' on reading for fun, or getting kids to 'eat green' by using Shrek against junk food drek … [Read more...]
Feb. 20, 2010 Remember the old adage ‘There’s no such thing as a stupid question?’ Wish I could say the same for some of these answers, muttered by adults groping for verbiage to handle tense talks about sex. It’s all in good fun though, as ISIS-Inc., host of the Sex::Tech Conference asked youth about their craziest comments (or best advice) received from an adult, to … [Read more...]
Mar. 4, 2009 I'm berating myself for not having this interview 'go live' on Eastern time, where teen author Liz Funk (now 20) resides...I'm doing the best I can... ...ESPECIALLY since I got behind the eight ball due to delivering five hilarious "free-range teens" to their respective homes on a school night and didn't get the formatting done...So, alas, it's going live via … [Read more...]
PDiddy-Puff Daddy-Diddy dude step aside, as THIS is the kind of D.I.D.I. initiative that I want to see out there!!! D.I.D.I. stands for Dream It. Do It…An Ashoka Youth Venture effort with Global Kids and funding by RWJF all teaming up to offer seed money to visionary young people anxious to bring positive change to the health of their community! Nothing 'virtual' … [Read more...]
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