Stereotypes & Diversity

Turning Boys Into Monsters: Energy Drink Leaves A Foul Taste (Again)

December 8, 2009 by Amy Jussel 26 Comments

Dec. 8, 2009 It’s Tuesday, time for our weekly “Packaging Boyhood” focus, so what better time than the holiday season to sound the 'red' siren on the 'green' brand that tween and teen boys are sucking up to...Monster energy drink. With everything from motocross and macho madness to the thumping, screaming, ‘over the top’ rebel yell, Monster ‘packs a vicious punch’ by … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Stereotypes & Diversity, Vapid Values Tagged With: alcohol, alcopops, behavior, BJ-Fogg, boys, Burger King, caffeine, Camel Orbs, cardiac, childrens health, cocktail, energy fiend, energy shots, energy-drinks, jolt and crash, kids nutrition, Lyn Mikel-Brown, macho, manhood, Mark Tappan, market confusion, marketing, masculinity, monster, monster hitman, objectification, Packaging-Boyhood, Packaging-Girlhood, paid to party, persuasion, pink cigarettes, preteen-health, Red Bull, RockStar, Sharon Lamb, shooters, sodium, squarebutts, sugary sodas, taurine, teens, thinspiration, toxic cues, toxic cues to kids, violence, wellness, Xtreme

Is There a Possibility the FCC Hasn’t Seen The Irony Here?

December 6, 2009 by Amy Jussel 6 Comments

Dec. 6, 2009 Samuel Johnson once said, “Our aspirations are our possibilities.” I love the limitless empowerment in the short phrase, so when I heard there was going to be a new online DIY craft show called ‘The Possibility Shop’ with Jim Henson’s name attached, I thought perhaps there would be a “possibility” that media would be used to create a sort of eco-Etsy style … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Stereotypes & Diversity Tagged With: blurring the lines, branded entertainment, brands, CCFC, children, Cinderella, Clorox, Courtney Watkins, digital crafts show, digital-ads, Disney, DIY, eco, embedded ads, equality, ethics, Etsy, FCC, Feministing, FTC, Gender Portrayal, Gender Roles, girl guide, girls-self-worth, Jim Henson, Kids-Advertising, kids-advertising-regulations, maker faire, Makezine, Media-Influence-Kids, Muppets, O'Reilly media, online crafts, Pink Think, Possibility, Product Placement, Sara-Grimes, Sara-M.-Grimes, spring cleaning, The Possibility Shop, toxic cues to kids, webisode

CyberBullying Tragedies and Internet Safety: eModeration Part3

December 3, 2009 by Amy Jussel 13 Comments

Dec. 3, 2009 Just visited the excellent Connect Safely forum to pose the industry question, is there ANYthing that digital moderators or online advocates could’ve done in the child safety realm to prevent the loss of 13-year old Hope Witsell due to the suicide/sexting case? Obviously, Hope's case (visual at left/MSNBC) was on mobile phones, but cyberbullying/bodysnarking and … [Read more...]

Filed Under: Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: Adinas-Deck, age violations, Anne Collier, banning, blocking, bullying, CEOP, Common Sense Media, Connect Safely, Crisp, Crisp Thinking, CSM, Cyber Tipline, Cyberbullying, digital media, digital multiculturalism, e-learning, eModeration, ethics, Exploited children, Facebook, Focus Dialogues, global digital citizens, Global Kids, Good-Play-Project, grooming, Hailey Hacks, Harvard, Hope Witsell, How to Bullyproof Yourself, Howard Rheingold, imposter profiles, internet filters, internet safety guide, IWF, Izzy-Neis, MacArthur-Foundation, media-literacy, Meeting of the Minds, MMORPGs, moderation, monitoring, netfamilynews, NetModerator, online behavior, online risks, peer tech support, predator panic, RezEd.org, safe chat, Safe Kids.com, self-esteem, sexploitation, sexting, smart socializing, social networking, Tamara Littleton, teen suicide, texting, ThinkUKnow, tracking, Virtual-Worlds, Wired Safety

Nicole Kidman Honors CNN Hero Betty Makoni’s Girl Child Network!

December 2, 2009 by Amy Jussel 7 Comments

Dec. 1, 2009 Opposites attract...as seen by Nicole Kidman's awarding of CNN Top Ten Hero Betty Makoni of the Girl Child Network on Thanksgiving night. Wow. It’s World Aids Day and what better time to send a tribute to Betty Makoni for her amazing work in Zimbabwe w/healing from rape/abuse of small children via the Girl Child Network due to mythology of 'curing AIDS through … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Growing up too soon, Misogyny & Racism, People Shaping Youth, Shaping Youth, Stereotypes & Diversity Tagged With: abuse, Africa, AIDS, Betty Makoni, bravery, change agents, child trafficking, CNN Heroes 2009, Efran Penaflorida, GCN, GEMSGIRLS, Girl Child Network, Girl Child Press, girls, Girls helping girls, Growing Up Girl, HIV, Kids, Michealene Cristini Risley, Nicole Kidman, OWCF, rape, RED, sexploitation, Tapestries-of-Hope, tiny stars, unsung hero, Very Young Girls, women, World Aids Day, Zimbabwe

Who’s Your Fave Fictional Male Rodel Model & Why?

November 17, 2009 by Amy Jussel 6 Comments

Update June 14, 2014 With Father's Day approaching I thought I'd add Common Sense Media's "Favorite Film Fathers" just for fun...and reprise my post about "Media's Portrayal of Father Figures On TV" ......But truth be told, I'm most excited that HUGE gains are coming with excellent books and films uncorking important conversations about healthy masculinity, including The … [Read more...]