Stereotypes & Diversity

Twitter “Women2Follow” Dedicated to Inspiring Girls!

November 6, 2009 by Amy Jussel 31 Comments

Update March 8, 2019, Int'l Women's Day (Previous update: 2015 Mother's Day:) Found this flashback of a post written half a dozen years ago, when I was new to Twitter and seeking out like-minded souls trying to change the channel of influence with media and marketing...particularly pertaining to girls. Since then, we've seen massive traction with social media stances … [Read more...]

Filed Under: Emerging trends & STEM, Media Literacy, Mobile Media, Apps & Gaming, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: #build confidence, #FF, #FollowFriday, #includethegirls, All Things Girl, Amy-Jussel, Ask Gabe, chicks rule, Curse of the Good Girl, femme, Follow Friday, Girl advocates, Girl Media Maven, girl revolution, girlpower, girls are not chicks, girls in tech, GNO, Inspiring girls, Just Gabe, Kids Are Heroes, Odd Girl Out, Online Social Networking, Packaging-Girlhood, pink, Pink Think, Queen Bees and Wannabes, Rachel Simmons, role models, Rosalind Wiseman, social-media, teens in tech, tweeple, tweeps, Twitter, Twitter lists, twitter women inspiring girls, women of the web, Women2.0, Women2Follow

Disney XD: A Case Study on Packaging Boyhood

November 3, 2009 by Amy Jussel 9 Comments

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Aaron Stone, aggression, battle, Blink, boys, Buffed-Boys, competition, conquest, cool guy, Daedalus, danger driven, Disney, Disney XD, Five Tips for Raising Media Savvy Sons, Gamine-Expedition, gaming, gaming violence, gear, Gender, green, GTA, guys, Hannah Montana, heroes, In Search of Boys, joystick, Lyn Mikel-Brown, Malcolm Gladwell, Mark Tappan, marketing to boys, Media Commons, media-literacy, MMORPG, Nick-Yee, Packaging-Boyhood, risk takers, Sara-Grimes, Sharon Lamb, skater brands, slacker, sons, speed, sports, testosterone, Tinkerbell, top dog, Tough Guise, united nations, videogames, Virtual-Worlds, warriors, winning, World-of-Warcraft, youth

“Bring Your Baby to Life With Your Wii Remote?”

November 2, 2009 by Amy Jussel 4 Comments

Nov. 2, 2009 Not sure which part of this creeps me out more, the fact that 21st century baby dolls have a Wiimote crammed up the wazoo to ‘bring the baby to life’ as a Wii system accessory, the passive pink gender cues for girls and total absence of boys as video parenting poppas, or the product picture being a dead-ringer look alike of my own offspring at that age. Ewww all … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 21st century, Australia, Baby and Me, baby glutton, babydolls, balance board, Bebe Gloton, behavioral cues, boys, Case for Make Believe, CES, Consumer Electronics Show 2009, consumption, digital play, dolls, exergames, gaming, Gender, girls, health games, mommy bloggers, National Institute of Play, NextNow Collaboratory, Nintendo, Packaging-Girlhood, parenting, Pink Think, play, realism, simulations, Stuart Brown, Tech toys, totally wired, Toys, video games, Wii, Wii remote, wiimote, Wired

Halloween Beyond the Cliché: Packaging Boyhood Part Two

October 27, 2009 by Amy Jussel 13 Comments

Oct. 7, 2014 Update I realize I've been 'deconstructing' Halloween for years with pushback on the societal sexploitation of girls as we fiercely try to "Take Back Halloween" by mythbusting "market demand"...But the little boys' lens of how some of the girls costumes land on them is one to watch too, instilling critical thinking early on...in this case, two posts by SheKnows.com … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: aggression, boys, branding, Bryn Kressin, Buffed-Boys, childhood, Comics, communications, Gender, Halloween costumes, Joe Kelly, Kids, Lyn Mikel-Brown, Mark Tappan, media-literacy, packaging, Packaging-Boyhood, Preteen-Boys, Sharon Lamb, slackers, sons, superhero, superheroes, Trick or treat, tweens, USC Annenberg

“I’m Not A Prude, But…”

October 23, 2009 by Amy Jussel 26 Comments

Oct. 23, 2009 How many times have you heard that preface to a conversation about pop culture lately? Tweens? Teens? Okay, I promised NOT to do a Halloween Horrors bit on girls' costumes and tramp vamp cues (been there, done that) BUT the irony in the timing of this post from Australia titled, "Musical Tarts are Infecting Our Children" that referenced us here at Shaping … [Read more...]