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Wanted: Female Creative Directors To Change the Media Landscape

September 26, 2012 by Amy Jussel Leave a Comment

Update Oct. 30, 2014 This coming week Nov. 3 & 4, 2014 Kat Gordon's highly successful 3PercentConference circles back to its origins in San Francisco after gaining momentum across the country, expanding exponentially! Congrats to industry pros and colleagues making a difference and the 2014 line-up of speakers and subjects that matter. Looking forward to hearing more from … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 100 most influential women in advertising, 3 Percent Conference, 3% Conference, 3PercentConf.com, Ad agencies, Advertising, Amy-Jussel, APA sexualization study, female creative directors, Game Changers, Geena Davis Institute, gender and media portrayals, gender equity, Gender Portrayal, Girls are not candies, Jean Kilbourne, Kat Gordon, Kids-Advertising, lack of diversity in advertising, Mad Women, Miss Representation, Only 3% Female Creative Directors, sexualization of children, Sexualization of Kids, So Sexy So Soon, The Girl Effect, walk in someone else's shoes, Where are the Donna Drapers

Unplug: On Summer Hiatus For Digital Detox (Again)

August 17, 2012 by Amy Jussel Leave a Comment

August 17, 2012 Long time readers know I'm a huge fan of 'digital detox' to give writing a break, focus fully on family at the end of summer, and regroup for the back to school scene... I've written about the daunting demands of an 'always on' culture and the need for a screen free exodus multiple times in posts like "Media Unplugged: Clamping the IV Digital Drip"... And … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Shaping Youth Tagged With: addiction vs agency, Back to school, Common Sense Media, critical thinking, Digital Detox, Digital Literacy, Digital Vertigo, information overload, internet addiction, kids and media, Media management, media-literacy, National Day of Unplugging, sanctuary, Screen free, screen time, Sherry Turkle, spring break sanctuary, unplug and reboot, unplug to reconnect, Unplug Your Kids, unplugged

Olympic Body Image: Talking Points To Get it Right, Fit vs Fiction

August 6, 2012 by Amy Jussel 4 Comments

Aug. 9, 2016 Rio! This post still applies tenfold in terms of word watching and body image critiques of Olympic athletes! Media Smarts has added some parenting talking tips for boys/girls too! Meanwhile, here are more relevant Rio updates on athletes and body image for 2016: TeenVogue: US Olympic Swimmers Open Up About Body Image & Eating Disorders Fast Co: When … [Read more...]

Filed Under: Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: #Rio2016, adolescent body image, Amy-Jussel, athlete endorsements, Body-Dysmorphia, body-snarking, bullying, child athletes, children in sports, coaches, commodification, critical thinking, eating-disorders, elite athletes, elite nutrition, Female-Athletes, Fit vs Fiction, food as fuel, gymnastics, HAES, Junior Olympics, Learning through the Olympics, London 2012, Marci Warhaft-Nadler, muscle mass, NEDA, Olympic athletes, Olympic athletes body image, Olympics, Olympics in digital age, Olympics Junk Food Fail, Olympics media literacy, Parent's Guide to Talking about Body Image, parenting, performance not looks, pressure of sports, Sexualization & Body Image, sports, sports stress on kids, teachable moments, teen athletes, thin ideals, training tables, Upstanding, weigh in, weight class sports, weight obsession, wellness

Trekaroo iPhone App: Kid-Friendly Travel Spots On The Fly

June 29, 2012 by Amy Jussel 3 Comments

June 29, 2012 Anyone with small children knows parents need to pack a lot of patience for pit-stops and play time when it comes to logistics of summer travel, but now “there’s an app for that” to make it a snap. Trekaroo, the travel review site written by families themselves has just launched their free iPhone app that taps into kid-friendly spots along most any vacation … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Shaping Youth Tagged With: camping and outdoors, children and nature network, day trips, daytripping, family fun, Family travel, family vacation, Free iphone apps, Freebie-Finds-Kids, get outside, iphone apps, kid-friendly travel, kids trips tips, Kids-Nature, local attractions, NCLI, on the go travel with kids, outdoor adventure, Outdoor Education, parenting reviews, play, playgrounds and playspaces, rate and review kids travel spots, road trips, travel reviews, travel tips, travel with kids, Trekaroo, Trekking, vacation travel with kids

Mattel’s Manipulative Monster High Marketing Machine: Unkind.

June 15, 2012 by Amy Jussel

June 15, 2012 Last year when I wrote about Mattel’s vampy campy Monster High dolls I purposely didn’t even name their brand, hoping it would quietly fizzle and bury itself in the outcry of parents tired of sexploitation, sassy, rude, mean behavioral cues sent to kids, blatant consumerism and vapid values.When Mattel tried to backpedal from the toxic messages in their webisodes … [Read more...]