advergaming

Hawking Hydration Low: Gatorade Tells Kids To Avoid Water

January 10, 2014 by Amy Jussel 2 Comments

Aug. 20, 2015 Update: Now Gatorade's G-Force is forcing their bottled neon into schools under the guise of 'hydration education?' Seriously? Paging media watchdogs! Crickets. Jan. 10, 2014 I’ve written a lot about the heavy marketing of sugary/salty sports drinks over water for hydration, and this post about “kidney stones in kindergarten” serves as a public health reminder … [Read more...]

Filed Under: Nutrition & Wellness Tagged With: advergaming, athlete endorsements, big food, Big soda, Bolt, Cap the Tap, casual games, childhood obesity, Civil Eats, COPPA, CSPI, digital ads.org, drink up campaign, energy-drinks, food additives, food dyes, food marketing kids, Food Politics, Gatorade, health literacy, high school athletes, high sodium kids, kidney stones in kindergarten, Kids health, kids salt intake, kids-advertising-regulations, Let's Move, liquid candy, mobile-ads-kids, Nancy Huehnergarth, pediatricians recommend water, PepsiCo, preteens health, Salt assault, sports drinks, sports drinks overkill, sports drinks who needs 'em, sports nutrition, sports performance, student athletes, sugar salt intake kids, Talking to Kids About Junk Food, teens health sports drinks, War on Water, water best for hyrdration

Stop Texting While Driving: Will People Learn To Steer Clear?

September 19, 2012 by Amy Jussel 3 Comments

Feb. 4, 2015 Update! Tomorrow on Blog Talk Radio, impaired survivor of texting and driving Liz Marks shares her truth in a powerful show to get teens to LISTEN about putting down the phone. Lauren Galley of Girls Above Society hosts, with special guest and Shaping Youth ally Diana Graber of Cyberwise.org. Important topic that impacts us all. I plan on tuning in with my teen and … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: 23 times more likely to crash, adolescent brain, advergaming, against texting while driving, Amy-Jussel, AT&T, AT&T simulator, ATT DriveMode, behavior change, behind the wheel texting, Derek Baird, don't text and drive, Drive Safe.ly, driver's ed, driver-safety-teens-insurance-rates, It can wait, media-literacy, mobile CSR, mobile safety, Mobile Youth, neuroscience, never text and drive, no phone zone, no text is worth dying for, no text on board, no texting, not texting while driving phone, parental controls, pledge, profit over public health, responsible young drivers, speech to text recognition, stop the texts, stop the wrecks, teen drivers, Teen-Auto-safety, text no more, texting and driving, texting-while-driving, what works to drive behavior change

Grab-n-Go Squeezable Pouch Foods: Ease or Eww?

June 30, 2011 by Amy Jussel 29 Comments

Oct. 16, 2015 Update: Heads up on the voluntary recall of GoGoSqueez pouches with these summer 2016 pull dates, which have had mold discovered in them. I first found the mold in our own stash in the garage when my volleyball crew gave me a wince-worthy 'eww' but I couldn't find any damage to the packaging and it seemed random, since I tried one myself, so I hadn't tossed … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth Tagged With: advergaming, Amy-Jussel, baby food, childrens nutrition, dine and dash, DOOF, Fancy Food Show, Food Rules, food trends, fruits and vegetables, Google of garbage, grab and go food, Happy Baby, healthier habits, Healthy-Kids, Karen Dahl, kids nutrition, Marion Nestle, Michael Pollan, organic baby food, organic squeezables, packaging kids food, Peter Rabbit Organics, Plum Organics, Pouch foods, puree pouches, Revolution Foods, school gardens, school lunch programs, snack foods, snackified, squeezable foods, squeezable fruit, squeezable veggies, stealth health, Summer snacks, Terracycle, travel with kids, traveling parents, Trekaroo, Tropolis

FTC Food Marketing to Kids Update: Are Watchdogs All Bark No Bite?

September 9, 2010 by Amy Jussel 5 Comments

Sept. 9, 2010 Where are we now with the whole junk food marketing to kids/obesity prevention discussion? Feels like we’ve been TALKING about "candy bars for breakfast" and citing Pink Princess Fairytale Flakes with ads for sugary slop on TV out the wazoo, along with advergaming (embedded digital trolling, seeding unhealthy junk food) and yet “the more things change, the more … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: 360Kid, ad industry self regulation, advergaming, Advertising Walk of Fame, Amy-Jussel, Appetite for Profit, Better for You, brain behavior, brandwashing, CDD, childhood obesity, coaxing kids, consumer protection, Disney, farmers markets, fast food, fitness exercise, food fight, food for thought, food marketing, fresh approach, fresh produce, fruits and vegetables, FTC, health, healthy habits, junk-food, Kids, kids nutrition, kids-food-products, licensed cartoon characters, lifestyle cancers, love your veggies, media-literacy, More Matters, Nickelodeon, obesity prevention, parenting, PCFMA, persuasion, pester power, pink princess fairytale flakes, Pop-Culture, produce, Produce better health, RWJF, school gardens, Scott Traylor, September fruits and veggies, snack attack, Strawberries, sugary cereals, sugary shrek, tweens and teens, vegetables, veggies, wellness, wholesome snacks, Yum brands

FCC Comment Extension On Kids Product Placement ‘til Nov. 17!

October 23, 2008 by Amy Jussel 1 Comment

Your turn to sound off if you’d like to join me (and 173 other orgs and commenters at last count) to reinforce the notion that embedded advertising (product placement) does not belong in young children’s programming. Shaping Youth was one of the initial 23 orgs onboard this coalition addressing the FCC, which I've written about exhaustively many a … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: adelstein, advergaming, adverlab, behavioral profiling kids, brand hype, branding, CCFC, Corporate babysitter, covert ads, data-mining, digital ads.org, FCC, FCC-Integrated-Marketing-Rules, FCC-product-integration, FCC-product-placement, FCC-Product-Placement-Coalition, imedia connection, itvx, Kids, N.E. Mardsen, NOI, NPRM, PEM, Screen Actors Guild, sponsorship, stealth advertising, stealth marketing, Virtual-Worlds, WGA, Youth-Media