Burger King

Fed Up With Food Marketing to Kids? Nosh On Food MythBusters Film

September 21, 2013 by Amy Jussel Leave a Comment

Sept. 21, 2013 Tired of the $2 billion/year endless barrage of hard sell food advertising hawking toxic crud to children to turn them into life long consumers? You’re about to get some ammo in the media battle for kids’ hearts and minds… On September 25, 2013, the online premiere of the 6-minute bite sized short animated film Food MythBusters.org promises to expose how “Big … [Read more...]

Filed Under: Nutrition & Wellness Tagged With: #MomsNotLovinIt, Amy-Jussel, Anna Lappe, brand-ambassadors, Burger King, clowning around with kids health, corporate accountability, corporate ethics, Counter-marketing, DigitalAds.org, fast food marketing, Fast Food Nation, Feeding Frenzy, food marketing to kids, Food Mythbusters, Food Myths, food policy, Food Politics, FoodMyths, Healthy-Kids, junk food ads, junk food in schools, junk food marketing, Kids food marketing, Kids health, kids nutrition, Moms Not Lovin It, nag factor, nutrition education, obesity prevention, pester power, preventive health, processed foods, public health, secret documents sugar industry, Stop Corporate Abuse, Talking to Kids About Junk Food

Turning Boys Into Monsters: Energy Drink Leaves A Foul Taste (Again)

December 8, 2009 by Amy Jussel 26 Comments

Dec. 8, 2009 It’s Tuesday, time for our weekly “Packaging Boyhood” focus, so what better time than the holiday season to sound the 'red' siren on the 'green' brand that tween and teen boys are sucking up to...Monster energy drink. With everything from motocross and macho madness to the thumping, screaming, ‘over the top’ rebel yell, Monster ‘packs a vicious punch’ by … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Stereotypes & Diversity, Vapid Values Tagged With: alcohol, alcopops, behavior, BJ-Fogg, boys, Burger King, caffeine, Camel Orbs, cardiac, childrens health, cocktail, energy fiend, energy shots, energy-drinks, jolt and crash, kids nutrition, Lyn Mikel-Brown, macho, manhood, Mark Tappan, market confusion, marketing, masculinity, monster, monster hitman, objectification, Packaging-Boyhood, Packaging-Girlhood, paid to party, persuasion, pink cigarettes, preteen-health, Red Bull, RockStar, Sharon Lamb, shooters, sodium, squarebutts, sugary sodas, taurine, teens, thinspiration, toxic cues, toxic cues to kids, violence, wellness, Xtreme

Raising Girls Amidst Meat Marketing: Carls Jr., Burger King Raunch

July 16, 2009 by Amy Jussel 32 Comments

Jan. 27, 2015 Update: It's achingly sad that I can reprise my own prose about "meat marketing" women with gobsmacking sexualization and objectification commodifying bodies as edible objects to be consumed, but alas Carl's Jr. is using the same stale crass-en masse trash for outrage baiting buzz in 2015 as they did five years ago.Guess they're consistent in their sexist tripe, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: AIDS, Amplify your voice, apa sexualization, April Fronk, Burger King, burger wars, Carls Jr., CCFC, Childhood Matters, civil rights, ColaLife.org, crass advertising, Dr. Kay Kleinerman, Fem2.0, females, feminism, Feministing, girls, Girls-Are-Champions, HIV, hot chicks eating burgers, junk-food, Lisa Izzi, medicine, objectification, offensive ads, Packaging-Girlhood, Rona-Renner, sexist commercials, Simon Berry, spongebog squarebutts, super seven incher, Target, true child, Twittermob rally, young hungry guys, young men, youth

Ypulse Offers Stimulus Package for Youth Marketing Mashup: 30% Off!

May 13, 2009 by Amy Jussel 5 Comments

May 13, 2009 Even big league marketers seem to be falling on tough times, as I just noticed Anastasia Goodstein has posted a “30% off” deal for the final weeks of registration for the 2009 Ypulse Youth Marketing Mashup June 1-2 in San Francisco. It reminds me of my days at the ad agency working on high end cruise line accounts that didn’t want to devalue the brand with … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 2009 Ypulse Youth Marketing Mashup, anti-censorship, Balancing safety and fun, BK, booty is booty, Burger King, CCFC, childrens advocacy, girls-self-worth, Izzy-Neis, Joe Kelly, Joi Podgorny, June 1-2 2009, Kids Online, measuring girls butts, mind pollution, objectification, Privo, Russ Klein, sexist ads, Spongebob, squarebutts, Stimulus Package, Susan Linn, tweens, Unconference, youth-marketing, YPulse

When It’s Not Hip To Be Square: Sexist Spongebob & Burger Shots

April 17, 2009 by Amy Jussel 25 Comments

April 17, 2009 “Booty is booty?” I say give BK’s agency a boot in the backside out the door for this one… I've been trying NOT to cover this ad absurdity to avoid the media baiting and instead quietly took my views to Nickelodeon & Burger King via the CCFC sound off campaign here...but BK just keeps coming up with gaffe-a-minute badvertising, so I've gotta broil 'em a … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: AdFreak, apple fries, apple sticks, baby burgers, Baby Got Back, badvertising, binge drinking, BK, BK Positive Steps, booty, boycott, BrandFreak, Burger King, Burger Shots, cardiac, CCFC, Hip-Hop, hoochie mama, IOM, junk-food, Kids, Kids meals, media influence, mini burgers, negative, Nickelodeon, offensive, parental outcry, quad stacker, Quiznos toasty torpedo, sexist, Sexualization, Sir Mix-A-Lot, Spongebob, Spongebob Squarepants, squarebutts, subway, value meals