October: Marketing Month For Mind-Body Health

Oct. 1, 2009 As a compelling touchpoint for Health Literacy month, which includes  October’s Domestic Violence Awareness programs, RespectRx reminds, "15.5 million children in the United States live in families in which partner violence occurred at least once in the past year. And 1 in 5 teens who have been in a serious relationship report being hit, slapped or pushed by a … [Read more...]

healthGAMERS Part Two: Interview With Melanie Lazarus, MPH

June 30, 2009 Today in my Twitter feed (yes, I finally joined, see sidebar badge!) I immediately benefited from the 'following' phenom to shortcut my research time when a new friend/follower in Australia, Tania Andrusiak, pointed to today’s Scientific American story called “Take two video games and call me in the morning” ---('ReTweet' visual at left) Guess it's time for … [Read more...]

healthGAMERS: Newly Launched Hub For Serious Gaming

June 26, 2009 Just as some kids can sniff out an ‘educational’ experience and shut the learning light switch off (or dim it at best) others do the same with the phrase "Serious Games." Though it's an accurate label for the new healthGAMERS site, I hesitate to use ‘serious games’ because it can send people bolting in the opposite direction faster than you can say ‘disease … [Read more...]

G-Force: Can Guinea Pigs Help Kids Get Active? Humana Hopes So!

June 12, 2009 Just finished a phone interview with some of the Humana Games for Health team to see if their new free game called OPS (Operation Planet Savers) passed the sniff test of 'goodwashing' in their Disney dealings to promote the upcoming G-Force movie coming out next month as a Jerry Bruckheimer first in the 3D big screen. “OPS” is aimed at launching kids into … [Read more...]

Get Out of Your Own Life! Environmental Influence on Kids

Mar. 30, 2009 Mea culpa for the unannounced vanishing act, but I’ve been out of town interviewing teens in a different ‘pocket’ of the greater Bay Area, exploring how environmental influences (peers, nature, geography) shift the volume and decibel level of media intake among kids and where we might learn some 'best practices' to leapfrog into a healthier place for the … [Read more...]