Mar. 22, 2010 Awhile back I wrote about the ‘virtual walk’ for World Water Day to raise awareness of those in water-stressed regions who often walk six miles or more to bring water to their villages. When kids brush their teeth with gushing faucets on, or we wash our pets, cars, hair and dishes with ease, it’s hard to remember that over a billion people don’t have access to … [Read more...]
Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, attention and resources to the issue I thought it was pretty cool. I met a couple of people from Virgin Mobile’s Re-Generation campaign at the cause-marketing lunch table at the … [Read more...]
Sept. 6, 2009 You’ve all seen that Staples ad with the prancing papa gleefully sending his offspring back to school, right? Well, now it’s time to see if Staples is one of the big box retailers that ‘made the grade’ in Forest Ethics’ annual 2009 green grades report card, evaluating the multi-billion dollar office supply sector. Not everyone has a ‘mobile app’ to make … [Read more...]
July 2, 2009 Back to part three in our series on healthGAMERS in a jiff…but first, a quick coffee break, with some health news you can use. Love ‘em or hate ‘em, Starbucks' ubiquitous media and marketing presence has had a grande (venti?) impact on kids. From status symbols of socioeconomics in school, to age compression where caffeine-culture equates with being a … [Read more...]
What better way to kick off the New Year than a quick click to put fresh faces of change to work on the world’s big issues? Ashoka’s Youth Venture, a global network of over 2,000 youth-led teams, picked 30 teen finalists (ages 13-18) to put their plans in motion and make change in the world. Now it’s YOUR turn to vote ‘em up and whittle ‘em … [Read more...]
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