PBS Kids

Best Childrens’ TV You’ve Never Seen: Ameba TV

December 2, 2011 by Amy Jussel 6 Comments

Dec. 2, 2011 Heard of Ameba TV yet? For world-weary parents of kids aged 2-12 who'd like to allow media in moderation but are sick of monitoring cruddy channels of influence being served up by 'big media' monetization and merchandising models 24/7, Ameba TV's multi-platform subscriber service is an exhale and a welcome gift. (for about the cost of a flippin' Frappuccino … [Read more...]

Filed Under: Consumerism, Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: AAP, alternative media, ameba TV, AmebaTV, bilingual, Cat in the hat knows a lot about that, CCFC, commercial free, critical thinking, diversity, DOOF, eco moms, encouraging science, green kids, Internet TV, kids quality TV, Kids TV, Know Better Effect, language learning, LG Smart TV, meaningful media, Media management, media messaging, media-literacy, multiplatform media, New Moon Girls, not all screens equal, parental controls, PBS Kids, Preschool programming, prosocial, Ruby Skye PI, screen time, set top box, Sid the Science Kid, STEM, Subscription model, TV alternatives, tweens

Sesame Street Takes On Bullying in Shows, Talking Points

October 18, 2011 by Amy Jussel 3 Comments

Oct. 18, 2011 “Look at those feet!” Big Bird is told. “They’re ridiculous!” --“They are?”As he tries to get accepted into the “Good Bird Club,” he shifts from “happy to be me” to hanging his feathered beak with insecurity and scuffling his giant orange clompers in ‘not good enough’ mode…Before you roll your eyes at Sesame Street's bullying prevention program as yet another … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: anti-bullying, Big Bird, bullying, Bullying Prevention, Bystanders, children, Cyberbullying, digital citizenship, education, Good Bird Club, kid lit, Kids TV, kids-media, Love is not abuse, Love is respect, mean girls, media meanness, media-literacy, Muppets, national bullying prevention month, PBS Kids, preschool, Rachel Simmons, Rosalind Wiseman, school climate, Sesame Street, Sesame Workshop, special needs, Stop Bullying Now, tattling, teaching moments, Trudy Ludwig, verbal abuse, Word Girl

Selling Reluctant Readers: 10 Marketing Tactics To Amp Up Fun

August 27, 2011 by Amy Jussel 10 Comments

Feb. 14, 2017 Valentine's Day Update: More ways to encourage reading, with therapy dogs (via MindshiftKQED Learning) and a few "Kidlit" picks for Valentine's Day that streamed across my desk, here and here...Off to my new tutoring gig at Reading Partners.org! Jan. 16, 2017 MLK Weekend: Book Three of March is out with Andrew Aydin, Nate Powell and John Lewis' much needed … [Read more...]

Filed Under: Advertising, Counter-marketing, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Amy-Jussel, Andew Aydin, banned books, behavioral change, book gimmicks, Boys and Reading, celebrity readers, childrens reading resources, comic books, comics in the classroom, decline in reading, digital media, digital storytelling, edu tech, education, forbidden fruit, Gamification of reading, Getting Boys to Read, graphic novels, GuysRead.com, Harry Potter Alliance, kidlit, Kids & Family Reading Report, kids choice, kids reading less, kids reading more, March, March Book Three, March Book Two, Mo Smells Pink, Nate Powell, online reading, operation teen book drop, PBS Kids, PBS Reading, pleasure reading, Read Kiddo Read, readergirlz, reading, reading games, Reading is Fundamental, reading resources, Real life heroes, Reluctant Readers, Rep. John Lewis, Room to Read, Scholastic study, Storybird, storytelling, Super Why, superheroes, SuperHeroes Documentary, SuperWhy Storybook Creator, teaching with graphic novels, teen lit, Teen Read Week, Tornado Warning, using marketing tactics, Will Smith running and reading, YA books, YALSA

Amy Jussel On Changing the Channel of Media Influence

October 28, 2010 by Amy Jussel 4 Comments

Oct. 28, 2010 Tonight I’ll be speaking on Changing the Channel of Influence in media, at The Third Place.org. I need to reiterate to ALL that Shaping Youth is a nonpartisan, non-religious-based, nonprofit, non-tethered, organization. The media literacy opinions shared are my own and NOT aligned with any other organization, affiliation, or agenda. Clear? Reason I’m … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Amy-Jussel, Annie Leonard, brandwashing, Case for Make Believe, CCFC, changing the channel of influence, childhood, commodification, Critical-thinking-skills, deconstructing media, don't buy it, family, Girl Effect, LoopScoop, Los Altos, media-literacy, non-faith based, nonpartisan, nonprofit, Packaging-Boyhood, parenting, Parents for Ethical Marketing, PBS Kids, positive media, reclaiming childhood, Sexualization, spark change, Spark Summit Blog Tour, SPARK! summit, Story of Stuff, take back sexy, teaching tools, The Third Place, youth

Noah! Welcome to the Digital World, Baby! (PBS Early Learning)

June 16, 2010 by Amy Jussel 5 Comments

June 16, 2010 Personal post today to welcome (in over 325 languages) Shaping Youth advisory board member Dr. Robyn Silverman’s new son into the world of global digital citizenship. Born: Mr. Noah Stone Silverman today at 8:25am - 7lbs 4oz. – 19” already making his premiere on Facebook, Twitter and Shaping Youth! What does this have to do with media and marketing’s impact … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: achievement gap, Between the Lions, Brain Science, children, Digital, digital citizens, Dr. Robyn, Dr.-Robyn-Silverman, Early Learning, education, Education Nation, educators, Edutopia, emerging-technology, GLEF, John Boland, Kids Island, kindergarten, KQED, media-literacy, Noah Stone Silverman, parenting, PBS Education Network, PBS Kids, PBS Teachers, preschool, Raising Readers, ready at five, SEL, Sesame Street, Sid Science Kid, socio-emotional learning, SRI, STEM, SuperWhy, Symposium, teaching, tech, technology and youth, Tim Olson, zero to five