Dec. 22, 2019 With the world in need of joy juice to focus on visionary solutions over dire planetary predictions, youth particularly are impacted knowing they’ll be around the longest and are feeling the most helpless, so it’s important to “Look for the Helpers” as Mr. Rogers famously said, and give a salute to “positive picks” that are making waves and pushing toward a ‘sea … [Read more...]
June 19, 2019 As an ad industry creative director I’ve spent years using applied science to flip messages in healthier directions by tapping into the same tactics that marketers use to hook their audiences early and often. (Here’s how I use marketing tactics to sell 'reluctant readers' on reading for fun, or getting kids to 'eat green' by using Shrek against junk food drek … [Read more...]
Jan. 30, 2015 For the first time ever, the NFL will air a pitch perfect, poignant PSA by No More.org against domestic violence that resonates on multiple levels and can be used as a tool to uncork important conversations even in the classroom. Scripted with powerful realism, brilliant visual execution and based on a compilation of authentic 911 calls, this amazing PSA is a … [Read more...]
Sept. 21, 2013 Tired of the $2 billion/year endless barrage of hard sell food advertising hawking toxic crud to children to turn them into life long consumers? You’re about to get some ammo in the media battle for kids’ hearts and minds… On September 25, 2013, the online premiere of the 6-minute bite sized short animated film Food MythBusters.org promises to expose how “Big … [Read more...]
Aug. 22, 2013 Yahoo CEO Marissa Mayer has posed a vast public health problem in the latest edition of Vogue……Literally and figuratively.That can be a good thing if it helps ignite a media conversation on the saturation of sexualization in our culture that epitomizes the objectives of our movement at “Brave Girls Want” to take back media from depictions of women that have … [Read more...]
    |
@ShapingYouth.bsky.social
—social media as it should be
 | ShapingYouth is offered under a Creative Commons “Attribution-noncommercial-noderivatives” license. (Details) |