Dec. 22, 2019 With the world in need of joy juice to focus on visionary solutions over dire planetary predictions, youth particularly are impacted knowing they’ll be around the longest and are feeling the most helpless, so it’s important to “Look for the Helpers” as Mr. Rogers famously said, and give a salute to “positive picks” that are making waves and pushing toward a ‘sea … [Read more...]
Fighting Fire with Fire: How Would YOU Counter-Market Vaping?
June 19, 2019 As an ad industry creative director I’ve spent years using applied science to flip messages in healthier directions by tapping into the same tactics that marketers use to hook their audiences early and often. (Here’s how I use marketing tactics to sell 'reluctant readers' on reading for fun, or getting kids to 'eat green' by using Shrek against junk food drek … [Read more...]
Fed Up With Food Marketing to Kids? Nosh On Food MythBusters Film
Sept. 21, 2013 Tired of the $2 billion/year endless barrage of hard sell food advertising hawking toxic crud to children to turn them into life long consumers? You’re about to get some ammo in the media battle for kids’ hearts and minds… On September 25, 2013, the online premiere of the 6-minute bite sized short animated film Food MythBusters.org promises to expose how “Big … [Read more...]
“Brave Girls Want” Marissa Mayer to Lead, Not Follow
Aug. 22, 2013 Yahoo CEO Marissa Mayer has posed a vast public health problem in the latest edition of Vogue……Literally and figuratively.That can be a good thing if it helps ignite a media conversation on the saturation of sexualization in our culture that epitomizes the objectives of our movement at “Brave Girls Want” to take back media from depictions of women that have … [Read more...]