readergirlz

Selling Reluctant Readers: 10 Marketing Tactics To Amp Up Fun

August 27, 2011 by Amy Jussel 10 Comments

Feb. 14, 2017 Valentine's Day Update: More ways to encourage reading, with therapy dogs (via MindshiftKQED Learning) and a few "Kidlit" picks for Valentine's Day that streamed across my desk, here and here...Off to my new tutoring gig at Reading Partners.org! Jan. 16, 2017 MLK Weekend: Book Three of March is out with Andrew Aydin, Nate Powell and John Lewis' much needed … [Read more...]

Filed Under: Advertising, Counter-marketing, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Amy-Jussel, Andew Aydin, banned books, behavioral change, book gimmicks, Boys and Reading, celebrity readers, childrens reading resources, comic books, comics in the classroom, decline in reading, digital media, digital storytelling, edu tech, education, forbidden fruit, Gamification of reading, Getting Boys to Read, graphic novels, GuysRead.com, Harry Potter Alliance, kidlit, Kids & Family Reading Report, kids choice, kids reading less, kids reading more, March, March Book Three, March Book Two, Mo Smells Pink, Nate Powell, online reading, operation teen book drop, PBS Kids, PBS Reading, pleasure reading, Read Kiddo Read, readergirlz, reading, reading games, Reading is Fundamental, reading resources, Real life heroes, Reluctant Readers, Rep. John Lewis, Room to Read, Scholastic study, Storybird, storytelling, Super Why, superheroes, SuperHeroes Documentary, SuperWhy Storybook Creator, teaching with graphic novels, teen lit, Teen Read Week, Tornado Warning, using marketing tactics, Will Smith running and reading, YA books, YALSA

Shaping Youth: Freecycling Kids Books Throughout December

December 4, 2010 by Amy Jussel 9 Comments

Dec. 4, 2010 Black Friday? Cyber Monday? Bah. Other than maybe beach towel joke gifts (silly kilt wraps, hula skirts for our wakeboarding tribe) they didn’t get much outta me this round, as I continue to purge more than splurge. So to continue this “simplify life” theme to FREECYCLE and gift myself some joy this season, I’m passing along a bounty of kids books to you, FREE … [Read more...]

Filed Under: Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: bargain hunting, Black Friday, book drops, CCFC Book Fairs, children's books, collective IQ, crowdsourcing, Cyber Monday, donate books, eco, eco moms, fiction, free, freebies, freecycle, freecycling, friends of the library, frugal finds, future of books, girls are not chicks, Girls Horse Club, green, horse books, kids books, library, literacy, meaningful gifts, media-literacy, no impact, old school meets new school, paperbacks, peace and social justice, prosocial books, reach and teach, readergirlz, reading, Reading is Fundamental, recycle, riding freedom, RIF, Scholastic, Send Felicity, Story Bird, Storybird, storytelling, Truce Teachers, Truce Toy Action Guide, YA, YALSA, young adult fiction

Author Rosalind Wiseman Brings Youth Editors Into YA KidLit Process

February 8, 2010 by Amy Jussel 7 Comments

Feb. 8, 2010 I bought a copy of the new YA novel by renowned author Rosalind Wiseman of Queen Bees & Wannabes bestseller fame, called “Boys, Girls & Other Hazardous Materials” ...As soon as it hit my home front, my daughter and her ‘BFF’ clamored to snag it from me, lured in by the cover visual alone. Mean Girls writer and co-star Tina Fey had a snarky testimonial on … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: 2010, Amy-Jussel, April 26, author, BGOHM, books, boys, Boys Girls and Other Hazardous Materials, Creating cultures of dignity, Curse of the Good Girl, Daughters, Dove Go Fresh, drama, Emily Bartek, emotional health, Family Circle, fiction, friendships, girls, GWT, kidlit, Kids, Kids health, literary, literature, mean girls, media influence, Menlo-Atherton High School, mother/daughter, mothers, novels, Peer pressure, Penguin Book Publishing, preteen alliance, preteens, Queen Bee Moms & Kingpin Dads, Queen bees, Queen Bees and Wannabes, Rachel Simmons, readergirlz, reading, relational aggression, relationships, Rosalind Wiseman, SLJ, Tina Fey, tween summit, Twilight, YA lit, young adult, youth

Teen Book Publishers Premiere Louder Than Words TV

August 10, 2009 by Amy Jussel 6 Comments

August 10, 2009 It doesn’t get more real than this. Louder Than Words teen series developer Deborah Reber hosts a live chat online all this week with the fresh voices and real issues of the teen authors themselves starting tonight on Louder Than Words TV. 8-9pm EST (5-6pm PST) Kyte.TV is an online and mobile video platform in beta right now, hosting live and 'on … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: addiction, age compression, ALA, at risk teens, authenticity, banned book week, books, compulsive behavior, cutting, Debbie Reber, Deborah Reber, depression, digital media, disorders, drama, Everything Sucks, fiction, FML, future of the book, go to the source, HCI Books, impulse control, In Her Shoes, KGOY, kid lit, Kyte, Kyte.tv, library, live TV, Louder Than Words, Marni, nonfiction, online, Pop-Culture, print, publishing, readergirlz, reading, reality, Smart Girls Know, social-media, Steve O'Keefe, teen authors, Teen memoirs, Teen Read Week, teen voices, teen writers, teens, trichotillomania, Truth, TV, uncensored, Video chat, Videocast, West Nile virus, YA lit, YALSA

Free Books For Kids From Shaping Youth’s Virtual Garage Sale!

July 6, 2009 by Amy Jussel 3 Comments

July 6, 2009 Back to wrap up healthGAMERS Part 3 soon, but today my teen begrudgingly started three hours of summer school---(don’t ask, don’t tell, it was her own ‘deal’ gone awry at 'College for Kids') so I took it upon myself to sort through her ‘giveaways’ of books she agreed to give up for our FREE BOOKS FOR KIDS post to encourage poolside reading, recycling, and to thank … [Read more...]

Filed Under: Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: book clubs, books for kids, Education World, Facebook Marketplace, fiction, free, free books, Free kids books, Girls Horse Club, healthGAMERS, Jumpstart, library, literacy, media-literacy, network for good, Oodle, Oodle classifieds, Read Across America, Read Kiddo Read, readergirlz, reading, Scholastic Summer challenge, sell for a cause, summer challenge, summer reading, YALSA, youth literature