Rebecca Scritchfield

Dialing for Disorders: Let’s Move To Prevent Them By July 12!

June 29, 2010 by Amy Jussel 3 Comments

June 29, 2010 As a kids' health advocate (inside and out) I’ve been covering the "HUGE" conversation pertaining to media’s responsibility and accountability in how the portrayal of being overweight in our appearance-obsessed culture is handled. (Huge: Part One, Part Two) Now it’s time to weigh in on the policy piece. (I'm not referring to RWJF's annual "F as in Fat" … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth Tagged With: Alcee Hastings, Athlete-Models, body dissatisfaction, bullying, CDC, champions for change, childhood obesity, children, confidence, congressional hearings, Counter-marketing, Dare to compare, dieting, Eating Disorders Coalition, eating-disorders, ED, EDC, Fat camp, fat is fiscal, fat kids, Female-Athletes, fitness, game plan, girls-self-worth, gymnastics, holistic health, Huge, Jess Weiner, junk-food, Kids health, Let's Move, Make it or break it, network for healthier california, Nikky Blonsky, nutrition, obesity, obesity prevention, P.E., physical education, physical fitness, physical fitness kids, portion distortion, Rebecca Scritchfield, social stigma, teens, The Secret Life of the American Teenager, Verb, weight, weight loss, wellness, Yale's Rudd Center

Fast Food Chains Are Slowly Getting Healthier: Yum?

July 31, 2009 by Amy Jussel 6 Comments

July 31, 2009 With Health magazine coming forth heralding “Top 10 Healthiest Fast Food Restaurants,” and even Center for Science in the Public Interest giving kudos to KFC for their grilled chicken switcheroos at the drive-throughs, I thought I’d take my trusty Fast Food iphone app out for a ‘working late’ grab-n-go spin, since REAL food spots were already closed. I wheeled … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth Tagged With: 9 Kid Foods to Avoid, calculator, calorie count, Chipotle, CSPI, Denny's, dietary intake, drive through, drive thru, DV, family vacation, fast food, Fast Food Calorie Counter, Fast Food iphone app, fast food labeling, Food Inc., Fresco, health, healthier fast food, healthy, junk-food, KFC, KFC Grilled Chicken, Kids, kids salt intake, menu makeover, nutrition, preteen-health, Rebecca Scritchfield, road trips, road warrior, sodium, Starbucks, Starbucks healthier foods, stroke, summer car trips, Taco Bell, take away food, Yum brands

Young Runners: A Media Must For Healthy Track Season

May 18, 2009 by Amy Jussel 6 Comments

May 18, 2009 I confess, I hate to run…always have. It harkens back to my days in 3rd grade when I was given the moniker ‘paddle foot’ for a goofy gait, and self-consciously abstained from public ridicule in favor of water sports instead...(I grew into my size 9 feet, and those flippers came in handy in the pool!) When Marc Bloom’s new book Young Runners: The Complete Guide to … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: athletes, bone growth, Coaching kids, competitive, elite nutrition, exercise, exergaming, GACtv, girls, Girls-Are-Champions, healthy habits, healthy running, healthy running for kids 5 to 18, injury prevention, kids sports tips, kids-fitness, Lisa Izzi, marathon, Marc Bloom, obesity, P.E., pediatric advice, physical education, preteens, racing, Rebecca Scritchfield, runners guide, runners world, school sports, self-worth, shin splints, sports, sports doctors, track and field, Young Runners, Youth-sports

“Check It Out! I Got A Sponsor For My Race!” A Wellness Media Mashup

October 29, 2008 by Amy Jussel 7 Comments

Belated congratulations to our own Shaping Youth Nutrition MA, RD, and ACSM Certified Health Fitness Correspondent Rebecca Scritchfield, (yes, those letters ALL matter, as she’s worked her tail off for ‘em!) for she just ran a very personal, very applaudable self-challenge on behalf of Diabetes Research and Education. She’s inspired so many of us who have … [Read more...]

Filed Under: Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Viral & Buzz Media Tagged With: +3, +3 Network, Americans diabetes, bicycling, causes, charitable giving, children, CSR, cycling, diabetes, Diabetes Action Team, diabetes prevention, Diabetes Research and Education, diabetic connect, dietary intake, dlife.com, fitness, fitness challenge, fundraising, globesity, goals, GPS mobile, health, Health 2.0, I survived Hurricane Hannah, IDEO, iphone apps, Making it count, marathons, Marine Corp Marathon, Me to We, millennials, motivation, nutrition, Plus 3 Network, Plus3 Network, privacy data, race, Rebeca Boyte, Rebecca Scritchfield, rewards, Rick Sutton, runners, running, safe routes to school, social networking, social-media, sponsors, sweat equity into social currency, teens, The Tech, track, Trek, Tudiabetes, wellness, Wellness 2.0

HFCS Ad Analysis: Dieticians Dissed, Media Literacy Mandatory

September 10, 2008 by Amy Jussel 13 Comments

When I sounded off in HFCS Corn Wars about the ‘artificial sweetness’ of the ubiquitous HFCS ads, I promised I’d have our own nutrition correspondent, Rebecca Scritchfield weigh in with her professional analysis, but first…you MUST see BlogHer Gena Haskett’s insightful piece on the way we should consume advertising. It’s straightforward, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Viral & Buzz Media Tagged With: ABA, Accidental Hedonist, AJCN, Amy-Jussel, Appetite for Profit, artificial foods, Balanced Health, big food, big pharm, biochemical markers, BlogHer Gena Haskett, CARU, certified nutritionist, chem cuisine, clinical nutrition, cola, Corn Refiners Association, Critical-thinking-skills, CSPI, Decision Education Foundation, DEF, dieticians, Ethicurean, Expatriates Kitchen, Fast Food Nation, fat, food for thought, food marketing kids, food policy, food processing, Frank Baker, GMO, HFCS, HFCS ads, HFCS controversy, HFCS debate, HFCS junk food science, high fructose corn syryup, informed eating, insulin, junk-food, Just Think, Karinas Kitchen, kids commercial programming, Kids health, King Corn, leptin, lobbyists, Marion Nestle, Mayo Clinic HFCS, media analysis, Media lab, media-literacy, Michele Simon, mindless eating, MPH, Natural News, nutrition, obesity prevention, organics, processed foods, RD, Rebecca Scritchfield, satiety HFCS, Science, SkokieGuy, slow food nation, soda, sugar, sweetness, Talking to Kids About Junk Food, The Consumerist, Two Angry Moms, wannabegreen